MarketingOverseeing and developing the marketing campaigns with support from Brand Manager.Devising and working on marketing strategies for the brand YERA with support from Brand Manager.Planning promotional activities/campaigns in coordination with the sales/marketing team.Collecting the costing data for new products packaging and accessories and bare glassware cost and preparing spreadsheets.Keep a tab on advertising and promotional expenses and check actual expenses vs budget.Assisting in strategy formulation to build consumer connections on digital media platforms.Maintaining new products on the website, and other relevant portals and updation of product images and descriptions from time to time.Marketing Services:Coordination with service providers like Ad agencies and negotiation of rates for print media and other vendors.Coordinated for digital marketing platform and provided support in the forms of product images and descriptions to agencies and stakeholders.Coordination and implementation of marketing activities and adhering to timelinesAdministration:Bill processing, and bill clearance as per guidelines for Ad agencies and marketing vendors.

Develop strategies and tactics to spread positive word about the brand, company and drive qualified trafficDeploy successful marketing campaigns from ideation, implementation & executionCreate and implement merchandising strategies, such as product placement, pricing, and promotionsTrack and analyze marketing materials, marketing lead / inquiry & conversion dataWork closely with the sales team to ensure that marketing and merchandising efforts are aligned with sales goalsDevelop and execute marketing and merchandising plans for the companyManage marketing campaigns, advertising, events, exhibitions, public relations, and digital mediaIdentifying branding, packaging & gifting needs as per the sales team – geographical requirements.Identifying vendors to source innovative & cost-effective branding, packaging & other items for events, exhibitions & merchandising itemsMonitoring Strick's compliance with corporate identity guidelines in branding, packaging, and gifting materials.Track the website traffic flow.Conducting market research, analysing marketing surveys & trends.Creating a report with all media (via PR channels) regularly Releasing all the advertising materials to all approved mediums as per the calendarWorking in close liaison with all the departments & stakeholders for smooth execution

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute and measure experiments and conversion testsUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpointsInstrument conversion points and optimizes user funnels

Strategy creationPromotions handlingConversion in terms of the page follows, page likes, traffic diversion and leadsSocial media page handling and managing brand presenceWebsite handling E-commerce platform - traffic diversion and sales oriented campaign design Tools:Google AnalyticsShopifyHootsuitePlatforms: Facebook, Instagram, LinkedIn and Twitter

Creating campaigns and gathering more crowd for website and applications.

Use to handle users and handle queries of them. Maintain Network in Company.