Mantra Gadea Email and Phone Number
Hello there! 👋I'm Mantra, a marketing specialist with over 10 years of experience serving customers, striving to understand their needs and enhance their satisfaction and connection with the brand.Through my journey, I've come to realize the immense value of these factors in a brand's success. That's why I firmly believe that identifying the ideal customer, mapping market needs, creating product solutions that align with public desires, and effectively communicating to establish a connection are the key drivers behind the triumph of great companies.Strategy and brand communication play pivotal roles in determining the brand's value in the market. Marketing goes beyond mere selling. It's about simplifying and establishing connections through effective communication.Therefore, I believe that the most effective marketing strategy is one that resonates with the market. This strategy is shaped by three factors:👉 What we can offer with excellence👉 How we can offer it👉 And how we can differentiate ourselves from others, positioning the brand uniquely in the minds of consumers. That's what real branding is all about.Throughout my journey, I've become an expert in understanding consumer needs and consistently exceeding their expectations. 🏆 As a result, I've been honored with two national awards for driving company performance and improving customer satisfaction rates.Today, I consider myself a problem solver. My ultimate goal is always to meet a need, for the company and consumer, with the highest level of quality.The market is evolving, and marketing practices are changing. That's why I stay up to date with the latest trends in the marketing world. I use to say: curiosity is the greatest source of inspiration and knowledge we can have.What do you think about it? If you'd like to discuss marketing or any other subject, please feel free to send me a message inbox or email me at mantragadea@hotmail.com.I'm looking forward to hearing from you!I like to talk about: Marketing | Branding | Leadership | User Experience | Customer Relationship Management (CRM) | Communication | Digital Marketing | Marketing Communications | Sales Management | Copywriting | Market Research | Brand Management | Marketing Strategy | Marketing Management | Brand Development | Project Management | Brand Strategy | Customer Insight | Strategic Communications | Public Relations | Digital Strategy | Content Marketing | Management | Branding & Identity | Business Development
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Product Marketing ManagerVocê Ligado Nov 2023 - PresentBrazil
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Sales Marketing ManagerVocê Ligado Nov 2022 - Jan 2024In this actual position, I am responsible for managing and leading the commercial team, increasing sales performance, mapping consumer profiles and behavior, and identifying market opportunities, working closely with the Marketing and Product team.Projects● New Onboarding Process● More than 10 products launch● Market researchKey-achievement● Created a new customer journey tracking process and implement MQL (Management Qualification Leads) process and Marketing Content.● Led a team with 3 members, increasing team performance plus 40%, while creating a productive, high-energy, and achievement-oriented environment.● 70% time reduction in the CRM operational process, guaranteeing that teams are able to focus on the results.● Exceeded all monthly goals, being responsible for more than 40% of the company revenue.Responsibilities● Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial team● Implement tactics to increase sales, reduce costs and improve the conversion rate of the brand's products.● Propose and implement market research for a better understanding of consumers' needs and triggers, and this way analyze market trends and customer needs to support and define product range development opportunities.● Led and supported the delivery of strategic projects aimed at departmental objectives such as streamlining & simplifying the sales process, targeted commercial offerings to penetrate specific market segments, or training and upskilling of sales.● Analyze campaign results and incorporate learnings for future campaigns to create an even bigger impact.● Identify new business opportunities based on consumer and market research & data.● Responsible for delivering value to key business customers, developing strong relationships with clients that drive high customer satisfaction, and gathering customer insights to be shared with the Marketing and Product teams.
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CopywritingVocê Ligado Apr 2022 - Oct 2022Voce Ligado is a big marketing digital agency, that provides for their clients creating marketing strategies to increase sales. I was responsible for creating sales communication to increase sales and fit the market needs.Projects● Created new daily sales control● Launching a marketing campaign for the first company's event (responsible for all brand communication)Key-achievement● Develop and execute commercial strategy and content marketing strategy that drives brand awareness, customer acquisition, and retention, being responsible for increasing revenue plus 30%.Responsibilities● Ensure the right consumer journey through coherent and engaging media & content strategies to build both brand equity and sales.● Proactively identify probable issues and utilize creative thinking and problem-solving skills to determine the best corrective actions, create implementation plans to resolve, and seek the right level of approval to implement these.● Develop communication based on consumer insights and trends.● Implement tactics to increase sales and improve the conversion rate of the brand's products.● Ensure all sales copy adheres to our brand personality and tone of voice.● Develop sales tools (launch plan, product presentations, training, sales communication and scripts, etc.)
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Marketing ManagerMantra Gadea Nov 2021 - PresentSelf-employed providing services to clients and brands that seek, through digital, to create marketing strategies, understand the audience, map market opportunities, and develop products that connect with the audience's needs.Projects● New communication project for a brand in the aesthetics sectorResponsibilities● Maximize business opportunities, analyzing brand and market results to identify risks and opportunities and develop acceleration and/or recovery plans to achieve the brand's business objectives.● Constant research of new trends, tools, strategies, consumer insights, and suppliers of the digital marketing environment that can generate an impact on the company.● Ensure all copy adheres to our brand personality and tone of voice● Write and optimize content for the website and social networking accounts such as Facebook, Instagram, LinkedIn, and YouTube, etc● Build, plan, and implement the overall digital marketing strategy.● Develop and implement marketing plans for the managed brand.● Develop and implement a go-to-market plan, working with all departments to execute it.● Develop communication based on consumer insights and trends and help develop brand activations in cooperation, and bring new ideas and modern solutions to build brand love.
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Project ManagerGrupo Holanda Veículos Jan 2021 - Mar 2022I was invited to return to the Holanda Group Volkswagen dealerships.In this position, I was responsible for managing the sector, new projects, quality control, internal auditing, and leading a team of more than 10 employees.Projects● Marketing after-sales sector campaignKey-achievement● Responsible for a 30% increase in the training index of the company's employees, guaranteeing a great level of qualification.● Reducing by 20% excess stock levels, consistently monitoring inventory levels while putting in place appropriate actions to reduce and improve the stock.● Evolution of index consumer satisfaction keeping the company in the bonification line.● Approval and certification in Volkswagen audits through driving performance and process quality according to brand expectations.● Customer loyalty rates above 70% through working proactively with our customers to drive successful customer journey outcomes at every step of their journey.Responsibilities● Provide insight to innovate our digital marketing approach.● Work closely with Supply Chain to monitor stocks and sell-through data; propose mitigation actions in case of availability or excess issues.● Tracking and monitoring KPIs, forecasts, and expenditures, delivering detailed reports.● Management of a multidisciplinary team directly, participating in projects and making processes.● Monitor and manage materials stock holding on absolute (physical) and relative (days coverage) levels in line with physical constraints and stock policy.● Monitor competitors and provide ideas to stand out.● Developing price strategies and programs for specific markets, in close cooperation with the sales organization, and other marketing groups.● Developing, and implementing processes and policies to improve program effectiveness.● Analyze brand and market results to identify risks and opportunities and develop acceleration and/or recovery plans to achieve the brand's business objectives. -
Growth ManagerGrupo Verauto Automoveis Dec 2018 - Jan 2021Verauto is a group of Volkswagen dealerships, responsible for serving large companies with large fleets. The group was market expanding and in this position, I was responsible for the development and growth of the sector in a new branch in the market.Projects● Implementation ATC (customers attention total) Program according to the brand VolkswagenKey-achievement● Responsible for more than 50% of revenue, developing and implementing strategies for the brand to achieve commercial goals and drive brand and business growth during the first year in the market.● Drive customer satisfaction through daily interaction, maintaining above 9 as measured by net promoter score (NPS)Responsibilities● Identify new business opportunities based on consumer and market research & data.● Identify opportunities for growth and bring new clients for leveraging growth opportunities.● Prepare and implement high-quality control plans, leveraging the brand's priority bets and developing a promotional investment strategy that maximizes market share.● Act as a business owner, doing things right, tracking the budget committee, and adhering to internal controls.● Act as a central point of coordination between the after-sales and sales teams.● Manage multiple projects with smart prioritization of tasks and deliverables.● Identify possible operational issues and work to prevent them.● Identify potential risks to execution and timeline and proactively develop solutions/raise to management.● Execute consumer journey strategy, following brand positioning, and improving the consumer retail experience.● Supervised the execution of the campaigns by the internal team. -
Customer Experience ManagerGrupo Holanda Veiculos Feb 2012 - Dec 2018Holanda is a group of Volkswagen dealerships, responsible for servingmore than 30 cities. For more than 8 years, the group stood out in performance, and high levels of customer satisfaction.Key-achievement● Holanda was for 3 years ranked among the TOP 5 regional and TOP 50 national for most performance business driving results according to brand expectation. For that, I received two consecutive national awards for delivering outstanding consumer experiences while driving business performance.● Performing regular compliance audits, to ensure process, quality, and customer services are mitigating risk and are in line with brand requirements.Responsibilities● Provide insights to improve consumer experience and increase customers' lifetime value by collecting, combining, and translating data on customer behavior.● Creation and management of a network and building trusting relationships with potential customers.● Manage multiple internal and external stakeholders.● Identify improvement opportunities.● Identify and raise relevant issues, and propose potential solutions, through the appropriate internal and external channels.● Perform risk management to minimize project risks and report in a timely manner.● Identify key metrics within the customer communication funnel, and track and analyze them continuously to optimize results and improve conversion and satisfaction ratios.● Execute consumer journey strategy, following brand positioning, and improving the consumer retail experience.● Take responsibility for the planning, coordination, and execution of tasks customer satisfaction related.
Mantra Gadea Skills
Mantra Gadea Education Details
Frequently Asked Questions about Mantra Gadea
What company does Mantra Gadea work for?
Mantra Gadea works for Você Ligado
What is Mantra Gadea's role at the current company?
Mantra Gadea's current role is Marketing Manager | Marketing Strategy | Communication Specialist.
What schools did Mantra Gadea attend?
Mantra Gadea attended Universidade Federal De Santa Maria.
What skills is Mantra Gadea known for?
Mantra Gadea has skills like Microsoft Office, Microsoft Excel, Microsoft Word, Pesquisa, Microsoft Powerpoint, Vendas, Treinamento, Adobe Photoshop, Arquivamento.
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Mantra Gadea
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