Led a creative team in developing and executing strategic advertising campaigns across multiple media channels. Oversaw content creation, concept development, and client collaboration to deliver high-quality, impactful results. Managed project timelines, budgets, and resources while staying ahead of industry trends to enhance creative capabilities.

I led the coordination and execution of content strategies for various partners, managing a creative team to exceed client expectations. I served as the primary client contact, ideated and implemented branded content, managed social media campaigns, wrote compelling copy, and developed marketing initiatives to boost brand awareness. Additionally, I ensured timely project delivery and budget adherence while fostering strong client relationships.

Selected for a competitive program offered to high-potential individuals preparing for a CS role in SaaSRigorously trained (300+ hours) and assessed on Customer Success skills by instructional coaches and industry professionalsCS workflow: the customer journey; human-centered customer engagement; practical experience with data and tech tools; managing risk and effectively escalating issues; following up with customers and logging activity; creating stories, executive summaries, and slide decks for effective EBRsTech tools: Gainsight, Salesforce, Slack, and Google Workspace

• Successfully opened the first Scotch and Soda in North Carolina exceeding a six-week sales goal of $125,000 by achieving an up 149% to a sales budget of $186,744 • Closely monitoring and working with merchandising/buying team to ensure correct allocation is being sent in correspondence with weekly reports to ensure correct weeks of stock are supplied to drive maximum profits• Achieved an up 97% YTD (sales achieved $605,62) after seven months into our annual fiscal budget• Controls store operations such as scheduling, POS systems, financial acumen, brand development, marketing/brand representation, wholesale presentation, logistics, and inventory control via Nedap RFID Scanning.• Directing team through execution and implementation of Visual/Culture guidelines, Customer Experience coaching, and overall implementation and maintenance of B2C relationships.

• Promoted to Store Brand Visual Manager after demonstrating significant capability in the leadership of a staff of 60+ members after two years • Developed Anthropologie’s visual branding and messaging, leading to $7 million in net profit annually becoming #1 in the Region• Utilized store brand metric tools to plan store budget objectives and manage expenses to succeed in an up 117% budget compared to LY (2017, $7 million) and achieved a net profit of $8 million in the year 2018• During the pandemic, led a successful omnichannel approach to drive sales and elevate the retail experience through fulfilling and maintaining e-commerce transactions and order fulfillment of 400+ orders daily