Responsible for the business development, pricing, campaigns of movie releases in Mexico, unifying efforts with the team management in London, Miami and Los Angeles adding value to all the local sales team in the market. In charge of the management of licensees and franchises to guaranteed the correct product exhibition, market research and budget forecasting.• Increased the sales for movies to 24 M identifying new markets representing the 28% of the total budgeted amount. • Create Impact in the probability with the economic growth of the 90% of revenue considering new clients in Mexico in the digital transactional platforms such as EST, VOD, PPV, AVOD, TVOD, EEST, EVOD, PVOD. • Increase the marketing engagement in social media in 456% vs previous years refocusing the strategies online for the company.• Ongoing launches of AAA movies such as: Spider-man, Venom, Hotel Transylvania & Ghostbusters.

In charge to develop and implement marketing strategies aligned to the company, pushing the portfolio presence of physical movies in the market strengthening synergies with brands, local media agencies, events and the implementation of shared investment plans to promote movies AAA in the market with partners such as Amazon, Walmart, Liverpool and Mixup.• Increased up to 98% the sales of movies vs previous years through the creation of brand strategies in short term on behalf of each client.• Generate a positive impact of 65% of saving in the P&L of the business reducing operative costs.

Leader and responsible to execute, develop and implement the Marketing Plans, Introduction of new products, sales presentations, P&L per ser sku and Sell in & Out ensuring the constant communication with packaging engineering, market research, legal, design. Analyze results of Iscam & Nielsen including growing lectures per category with the constant follow up of internal brands such as Búfalo, Kikoman, Nair, Herdez del Fuerte, Doña Maria and Reynolds.• Increase sales for 400 million managing business with each one of the projects with strategic clients for the company.• Introduction of the new Mayonnaise squeeze McCormick, New Herdez Guacamole Salsa, and the new McCormick Chicken Broth.

In charge to create the correct positioning of the brand Nexcare including all the products, communication plans online and offline 360, leading LATAM for creative campaigns with local agencies and creative teams. • Increased up to 173 % the business profit building the brand positioning up to 3 points vs previous years.• Increased up to 23% the POP material • I was part of the Nexcare team winner of the regional price of “2012 the best business unit” in Latam for reaching and exceeding sales, building the market participation and improving the communication between different campaigns.