As an Advisor- Culture and Public Diplomacy at the Royal Norwegian Embassy, I have been leading and implementing strategic communications and outreach initiatives for more than 11 years. I have been responsible for managing grants, developing and executing media campaigns, designing and maintaining websites, creating and distributing press releases, and organizing and hosting events.My mission is to foster and enhance the bilateral relations between Norway and India through cultural and public diplomacy. I have a strong background and interest in media, internet, and cyber crimes, as well as in climate and environment, gender, business, politics, and social issues. I have successfully worked on projects that showcase Norway's values, policies, and achievements in these areas, and that engage and inform diverse audiences and stakeholders.