I began my career at VKC Group as a junior executive designer, focusing on new product development (NPD) to enhance product design. Subsequently, I transitioned to Large Format Merchandising (LFM), where I collaborated on co-branded initiatives with multinational corporations such as Disney, Sanrio, Rovio, and Dream Theater. During this time, I contributed to designing products for esteemed retailers like Max, Lifestyle, and Reliance, emphasizing cost-efficiency, brand standards, and customer satisfaction.The onset of the pandemic prompted strategic shifts within VKC Group, including expansion into the fast-moving consumer goods (FMCG) sector. I played a pivotal role in the launch of 'DB Consumer Products,' designing packaging and promotional materials during its inception, contributing to the brand's current growth trajectory.Continuing with VKC Group's evolution, I assumed the role of senior designer within the marketing department. Presently, I am spearheading a critical initiative to collaborate with a top-tier agency in rebranding and elevating "VKC Pride" to become one of India's premier brands.

For oppo and vivo smartphones, I worked as a design executive at Zoro Advertiser's North Kerala Region.