Manuella Menezes Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

• Develop a 360 social media content strategy for CNN POP, CNN Brazil entertainment vertical
• Manage No Lucro CNN and Na Palma da Mari videocasts operation (production, script, editing and distribution of content between platforms)
• Use social analytics data to develop digital strategy and detect new trends and brand growth opportunities
• Social media and video editors team management
• Interface with the commercial team to design commercial digital projects
• Support the development and implement standout campaigns for launches and editorial content across CNN's social handles that drive follower growth, engagement and watch time

São Paulo, Brazil

• Social media coordinator at GLAB, Editora Globo, Infoglobo and Valor Econômico branded content studio
• Content and digital marketing strategies to leverage the online audience and engage followers of all company's brands
• Content planning, implementation and analysis for paid and organic distribution campaigns
• Develop and communicate social best practices across the organization

Lisbon Area, Portugal

• Lead the strategy to expand the company’s digital presence, working alongside marketing team and developing new content to support the growth of the business
• Executing and refining the social media strategy to drive awareness, traffic, engagement and conversion while ensuring a consistent voice on social. This includes implementing the consistently voice across all social.
• Brief designers to ensure social media content is aligned with the whole strategy

Rio De Janeiro Area, Brazil

• Lead the channel’s social media strategy to boost popularity and engagement
• Manage the channel digital presence bringing fresh ideas to the table and working alongside the content managers to build amazing lifestyle-based content
• Manage the social media profiles, with more than 5 million followers, on a strategic and operational level, crafting the content, driving exponential growth and building brand awareness
• Second screen and interactivity strategies
• Manage the a content creators team, designers and videomakers
• Maintain proficiency and knowledge in latest social media technologies and best practices

Rio De Janeiro Area, Brazil

Pitching ideas for big features as well as researching and writing about them; writing covers profiles and articles about fashion, celebrities, decor, beauty, fitness and lifestyle for magazine's like InStyle Brazil, Men's Health, Cosmopolitan etc. Experience in writing articles and doing interviews with actors, actresses and directors on film productions.

Rio De Janeiro Area, Brazil

Content editor and producer for the TV’s entertainment websites, such as soap operas’ and other TV shows. Responsible for producing reports, photographs, videos, features for web and real-time coverage. Interview cast members for behind-the-scene videos, web profiles and features.

Rio De Janeiro Area, Brazil

Responsible for celebrity interviews and cover stories, and for write and edit articles of different sections of the magazine, including fashion and lifestyle.

Mestrado, Internet E Novas Mídias

Social Networks / Transmedia Storytelling / Film and Television Practice / Cyberculture / Digital Games / Cultural and Creative Industries

Ba Honors In Social Communication / Journalism, Journalism

Writing / Editing / TV News / TV Production / Ethics / Communication Theory