Manu Bhaskar

Manu Bhaskar Email and Phone Number

Marketer adept in Brand management, MarComm, Digital marketing and in driving business growth for organizations @ YES BANK
bombay, maharashtra, india
Manu Bhaskar's Location
Gurgaon, Haryana, India, India
Manu Bhaskar's Contact Details

Manu Bhaskar work email

Manu Bhaskar personal email

n/a
About Manu Bhaskar

#Manu's been awarded the title of being one of "Top 50 Rural Marketing Professionals" by World Marketing Congress in India.#He began his career with Maruti Suzuki India Pvt Ltd. learning the fine nuances of channel management, rural marketing and product promotions. #From automobile he went on to join Financial services sector where he honed his brand managemenr and marketing skills working with HDFC Bank and IndusInd Bank, launching various high decibel, successful offline and offline campaigns for retail liabilities, assets and bancassurance verticals.#Since 2018, he is working with Financial Services unit of CNH Industrial Group in India and handling diverse functions like marketing, sales operations and digital UI/UX.#During his professional stint, he has gathered a diverse skill set which has helped him drive business objectives of organisation's at different life stages.#Feel free to write to him at manu.bhaskar@gmail.com or contact him at +91-961-911-6343

Manu Bhaskar's Current Company Details
YES BANK

Yes Bank

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Marketer adept in Brand management, MarComm, Digital marketing and in driving business growth for organizations
bombay, maharashtra, india
Website:
yesbank.in
Employees:
24669
Manu Bhaskar Work Experience Details
  • Yes Bank
    Executive Vice President
    Yes Bank Jan 2023 - Present
    India
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  • Cnh Industrial Capital India
    Marketing Specialist
    Cnh Industrial Capital India Aug 2018 - Jan 2023
    Gurgaon
    *Define brand guidelines and support brand team and dealer channel for their field marketing initiatives, manage PR and corporate communications for Capital India business*Establish sales operations process and ensure implementation of SOP and updation of the policies.*Work closely with management, sales & product team and support them with business insights, development of retail finance programs and incentive strategy for dealer channel.*Plan digital UI/UX initiatives to enhance business efficiency and better tracking, for internal and external stakeholders for India as well as other sub regions in the AANZ market.*Executed launch & post launch activities for CNHi Capital in India.*Design training programs for sales as well as dealer teams.
  • Indusind Bank
    Deputy Vice President- Marketing
    Indusind Bank Feb 2016 - Jul 2018
    Gurgaon
    Defining brand architecture and designing brand guidelines, developing strategic OOH solutions , data analytics based campaigns and key marketing projects for IndusInd Bank. Working on key multi-media brand campaigns resulting in enhanced brand equity, recall and awareness. Using market research findings for better customer insights and creating communication which is simplified and clear. Managing critical brand touch points for campaign deliverables . BTL activations for ensuring consistent customer engagement and better ROI.
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  • Indusind Bank
    Zonal Marketing Head-West Zone
    Indusind Bank Jul 2010 - Feb 2016
    Mumbai Area, India
    Established the zonal marketing structure from ground zero. Spearheading a team of 4 marketing managers for key regions within West zone. Designed and implemented marketing campaigns for branch banking, sales team, wealth and other verticals with clear business objectives. Handled ATL and market research initiatives as part of central marketing. Played an active role in key business and branding initiatives for the bank.
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  • Hdfc Bank
    Internet Acquisition Manager
    Hdfc Bank Jan 2010 - Jun 2010
    Responsible for delivery on acquisition targets from websites (external/internal) for Auto loan, CASA and TPPPromoting product visibility and acquisition through display ads and loan aggregatorsDrive results from SEM and SEO for www.hdfcbank.comImplementing website database campaignsEnsure regular tracking and reporting on acquisition targetsWork on reducing cost of acquisition and optimize media spend
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  • Hdfc Bank
    Regional Marketing Manager
    Hdfc Bank Nov 2007 - Dec 2009
    Planning BTL campaigns with Regional Business Heads /Central Marketing with clear business objectivesBrand Custodian for the RegionBudgeting for and controlling marketing spendsDeveloping communication for specific products and campaigns on ongoing basis, liaisoning with creative agenciesData analysis in terms of cost of acquisition and incremental number generationSetting revenue targets for marketing promotions, tracking and monitoring of promotions for resultsIntegration with Analytical Marketing team for focused database campaigns for cross selling to existing baseVendor management to ensure more bang for the buckHandling Pre and Post Branch launch activitiesResearch Coordination with agencies & competition feedbackHandling end to end Digital Media initiative across 208 branches (LCD screens) including developing and uploading digital communication
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  • Maruti Udyog Limited
    Regional Coordinator- Finance & Insurance
    Maruti Udyog Limited Feb 2005 - Oct 2007
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Manu Bhaskar Education Details

Frequently Asked Questions about Manu Bhaskar

What company does Manu Bhaskar work for?

Manu Bhaskar works for Yes Bank

What is Manu Bhaskar's role at the current company?

Manu Bhaskar's current role is Marketer adept in Brand management, MarComm, Digital marketing and in driving business growth for organizations.

What is Manu Bhaskar's email address?

Manu Bhaskar's email address is ma****@****bank.in

What schools did Manu Bhaskar attend?

Manu Bhaskar attended Completed Digital Marketing Certification Course From Mica, Icfai University, Punjab Technical University.

Who are Manu Bhaskar's colleagues?

Manu Bhaskar's colleagues are Ray Humphreys, Kirubaa Garan, Pritpal Kohar, Amarnath Chakilam, Dhanashree Limaye, Yuvaraj Yuva, Karunesh Pandey.

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