Manu Bhaskar Email & Phone Number

India

Gurgaon

*Define brand guidelines and support brand team and dealer channel for their field marketing initiatives, manage PR and corporate communications for Capital India business*Establish sales operations process and ensure implementation of SOP and updation of the policies.*Work closely with management, sales & product team and support them with business insights, development of retail finance programs and incentive strategy for dealer channel.*Plan digital UI/UX initiatives to enhance business efficiency and better tracking, for internal and external stakeholders for India as well as other sub regions in the AANZ market.*Executed launch & post launch activities for CNHi Capital in India.*Design training programs for sales as well as dealer teams.

Gurgaon

Defining brand architecture and designing brand guidelines, developing strategic OOH solutions , data analytics based campaigns and key marketing projects for IndusInd Bank. Working on key multi-media brand campaigns resulting in enhanced brand equity, recall and awareness. Using market research findings for better customer insights and creating communication which is simplified and clear. Managing critical brand touch points for campaign deliverables . BTL activations for ensuring consistent customer engagement and better ROI.

Mumbai Area, India

Established the zonal marketing structure from ground zero. Spearheading a team of 4 marketing managers for key regions within West zone. Designed and implemented marketing campaigns for branch banking, sales team, wealth and other verticals with clear business objectives. Handled ATL and market research initiatives as part of central marketing. Played an active role in key business and branding initiatives for the bank.

Responsible for delivery on acquisition targets from websites (external/internal) for Auto loan, CASA and TPPPromoting product visibility and acquisition through display ads and loan aggregatorsDrive results from SEM and SEO for www.hdfcbank.comImplementing website database campaignsEnsure regular tracking and reporting on acquisition targetsWork on reducing cost of acquisition and optimize media spend

Planning BTL campaigns with Regional Business Heads /Central Marketing with clear business objectivesBrand Custodian for the RegionBudgeting for and controlling marketing spendsDeveloping communication for specific products and campaigns on ongoing basis, liaisoning with creative agenciesData analysis in terms of cost of acquisition and incremental number generationSetting revenue targets for marketing promotions, tracking and monitoring of promotions for resultsIntegration with Analytical Marketing team for focused database campaigns for cross selling to existing baseVendor management to ensure more bang for the buckHandling Pre and Post Branch launch activitiesResearch Coordination with agencies & competition feedbackHandling end to end Digital Media initiative across 208 branches (LCD screens) including developing and uploading digital communication

Education record

Mba, Marketing

B.E., Mechanical

Activities and Societies: Won prizes in Literary & Fiction writing competitions,Chief Editor annual college magazine for year 2002,Core.