Led the product management function for 300-person, private equity (Francisco Partners) backed, SaaS provider of payroll, taxation and production accounting services to the entertainment industry serving customers like Netflix and Paramount.

• Aligned PM organization objectives (OKRs) and priorities around company goals related to annual recurring revenue and product stability• Collaborated with Sales and Customer Success teams to collect user insights to identify product features capable of yielding 200% future ARR growth• Deployed Agile processes to improve feature prioritization, capacity, output and quality; Sprints yielded 25% more story points resulting from implemented process discipline• Developed and implemented a product management playbook to organize and transform the PM team’s roadmap development processes • Drove product management strategy alignment with company Board of Directors• Built and mentored a 10-person team of product managers, UI/UX, technical documentation & program management members; Designed product management team roles and responsibilities

Publicly traded developer of desktop virtualization management software solutions – 2021 revenues of $3.2B• Construct product roadmap, pricing, packaging and channel program initiatives to impact Citrix’ service provider (CSP) business to grow Citrix’ CSP business into a $200M annual run rate (ARR) with 20% growth rate, working in close concert with sales management• Leverage data-driven decision-making to identify 1.6M existing potential seats available for migration to Citrix Cloud, representing >$100M of potential SaaS annual run rate (ARR) revenue– Design pricing and packaging strategy to convert on-prem business to cloud SaaS ARR revenue; Drive cloud services growth rate for Citrix CSP business: Q3 2021 YoY revenue growth: +148%; User growth: +286%– Build out promotion to create incentives for migration from on-prem deployments to cloud resulting in monthly recurring revenue (MRR) compound monthly growth rate of ~70%– Work with pricing and cloud engineering teams to consider COGS and ensure margin hurdle achievement• Work in close collaboration with sales teams and partners to identify and prioritize key feature requirements for Citrix service provider business• Negotiated licensing of Citrix cloud technology (Cloud Portal Services Manager) resulting in $4M royalty contract in half the time allotted for agreement execution• Awarded recognition by VP of Sales for support of field organization success in driving Citrix’ CSP business

• Recruit and built a five-person product management team for Citrix’ virtual desktop, end-user experience technologies (HDX – viewed by customers as Citrix’ most valued capabilities set); As a team, establish a differentiated, sustainable competitive advantage• Steer cross-functional teams through numerous successful product release cycles• Lead turn-around of company’s iOS and Mac OS software (Workspace App) quality and adoption; Key performance outcomes:– Usage: Increase 50% to ~1 million monthly active users driving increased product license sales; Workspace App became a top 5 business download in the Apple App store– Quality: Improve to 4.5-star app store rating from 2 star; 30% reduction in YoY support case volume• Engaged Citrix’ healthcare vertical business to enable tighter product alignment with critical ISVs that influence a majority of Citrix’ $200M healthcare business both for hosting and on-premises deployments; Successfully supported numerous million-dollar sales engagements including largest deal in Citrix history

• Directed the roadmap execution of two new products: DesktopPlayer for Mac and DesktopPlayer for Windows, while ensuring completion of project with constrained timeframes. Led sprints, backlog grooming sessions, maintained backlog and drove key customer requirements. Oversaw integration of client virtualization with key Citrix products, including XenDesktop, XenApp, ShareFile and Workspace App. Addressed key customer requests discussing potential use-cases and requirements that led to closure of sales• Craft product roadmap after collaboration with internal and external stakeholders. Converted roadmaps to Epics, Features and Product Backlog items for development teams to consume• Evangelized and integrated XenClient and XenClient XT as marquee feature into XenDesktop influencing revenue from $0 to an estimated $100M since acquisition of technology in 2012• Governed overall sales in various sectors, such as large enterprises and mid / small markets as well as highly regulated setups, including government, healthcare, finance, and legal

• Led multiple cross functional groups through multimillion dollar project to replace Citrix' product licensing infrastructure for the company’s billion dollar product line leveraging a 3rd party OEM licensing system; Previous homegrown licensing system was a major source of customer dissatisfaction; Member of core team responsible for contract execution with OEM - managed ongoing relationship• Prepared original business case recommending additional product scope to address 3D graphics market with company’s virtualization product; Recommendations implemented• Defined topics for, created content for and delivered speeches at industry conferences; Led definition of technology lab demonstrations and script content

Publicly traded developer of enterprise customer relationship management (CRM) and billing software solutions for telecommunications carriers – Revenues of $45 million• Worked with customers, sales force and standards bodies to develop strategic product and market requirements documents (PRDs); Negotiated and won support of the executive-led “Product Approval Committee” for product roadmap and other key development initiatives; Developed standardization processes for product development• Worked closely with engineering teams to keep development on track to meet targeted release dates• Provided cross functional leadership in addressing all aspects of product launch including associated sales, marketing communications, professional services, training, and customer support issues• Conceived of and rolled out pricing policy and associated tools enabling sales to improve ability to close deals• Successfully structured and negotiated agreements with 3rd party platform vendors for applications which were OEM’ed with product; Development of processes to streamline third party product selection• Researched and assimilated competitive intelligence to position products to improve sales success• Initiated, negotiated and identified requirements for multiple partner relationships to create “whole product” Operational Support System (OSS) solution sets; Created partner selection qualification criteria; Project managed integration efforts with complementary Operational Support System partners