Manuel De Freitas Email & Phone Number

Miami, Fl, Us

Miami-Fort Lauderdale Area

'Hezy Sports' strives to offer valuable insights and interactive content using the power of data visualizations. Whether you're interested in the latest sports trends, game statistics, or the intersection of sports and business, 'Hezy' is a go-to resource. 'Hezy' curates the most relevant and compelling content, presenting it in a user-friendly manner that caters to both sports enthusiasts and business professionals. Stay informed, interact with data, and explore the fascinating world where sports and business meet.

Atlanta, Georgia

Drove data-driven decision-making and optimized product and business performance through insightful analytics and strategic growth initiatives.Key Contributions Include:• Collaborated with cross-functional teams to develop Bleacher Report's ‘Watch-to-earn’ blockchain-based trivia game, and other Web3/crypto products from ideation through launch.• Defined KPI’s and product strategy to drive users to create wallets, claim tokens and purchase NFT’s.• Contributed to the development of the sports content strategy on 'HBO MAX'.• Conducted user research in the innovation space to identify pain points, user needs, and market trends, driving data-informed decision-making throughout the product development lifecycle.

Transformed data and insights into impactful digital editorial content strategies, optimized ad-delivery and viewership, and played a key role in managing League Pass subscriber growth, retention, and churn.Key Contributions Include:• Spearhead data analysis and product strategy across all NBA O&O properties. Focused on digital editorial content strategy, ad-delivery, viewership and assisted with League Pass subscriber growth, retention and churn.• Generated cross-platform media studies and analyses, effectively integrating linear, digital, and social insights to provide a holistic view, and delivered presentations to internal stakeholders.• Execute data-driven programming strategies for the NBA App, NBA.com, NBA Connected TV and NBA League Pass.• Collaborated in building and executing a survey study for ‘CrunchTime’, the NBA’s version of 'NFL RedZone'. Leveraged data-driven insights to determine 'CrunchTime's' value proposition, and the best approach to positioning it in the market.• Accepted into the Warner Bros. Discovery PAC Passport Program. Assisted in TNT's studio show 'Inside the NBA's' partnership activation initiatives with the marketing, sponsorship and talent teams during the NBA's opening night broadcast.

Responsible for developing and managing essential key performance indicators, constructing and maintaining all internal dashboards/reports, and conducting in-depth data analyses to drive strategic business decisions across cross-functional teams.Key Contributions Include:• Leveraged data-driven research and analysis to answer business questions and provide actionable strategies to ‘NBA Digital’ stakeholders across content, ad-sales, marketing and product verticals.• Managed reporting and research projects for 'NBA Digital' products.• Provided research and analytics support to the Advertising Sales team, equipping them with critical audience data, site & app metrics, and with ad inventory insights around live/non-live content.• Develop editorial content and SVOD strategies across all platforms including the ‘NBA App’, ‘NBA.com’ and DTC products.• Collaborated in creating the NBA's affiliate marketing program 'The Assist', worked with internal and external stakeholders.• Managed partnership with ‘Minute.ly’, implemented AI technology to increase pre-roll delivery by +21%.• Developed viewership forecasts with the data science team, leading to more efficient ad-capacity estimates.• Accepted into Turner's R.I.S.E program, a 6-month NextGen development competition for early-career employees who have demonstrated potential to become transformational business leaders.

Greater Atlanta Area

Managed audience analytics for CNN's global portfolio of digital products and delivered insightful presentations to the executive team. Leveraged third-party data to conduct monthly competitive analysis that informed strategic decision-making, evaluated competitive strategies, and identified new opportunities. Executed data-driven content strategies, conducted usability testing, and transformed user feedback into actionable insights to enhance the overall user experience.Key Contributions Include:• Managed audience analytics across all CNN digital products, presented insights to executive team.• Leveraged third party data to execute CNN’s monthly competitive analysis. The insights provided a strategic advantage, enabling execs. to make informed business decisions, evaluate competitive strategies and identify new opportunities. • Presented analysis and next-step recommendations around Fox News’s recent digital growth to leadership.• Executed data-driven digital content strategies as the analytics lead for ‘CNNE’ and ‘CNN Health’• Conducted usability testing on CNN.com, presented findings and recommendations to leadership.• Turned user feedback on the ‘CNN’ app into actionable insights to address pain points throughout the app experience.

Coral Gables

leveraged syndicated and proprietary data to create audience analytics and ad-sales revenue reports/presentations supporting ESPN's linear and digital properties in Latin America. Collaborated closely with the LATAM ad sales team, presenting research findings to drive investments in cross-platform campaigns and identifying identify new monetization opportunities.Key Contributions include:• Created audience analytics and ad-sales revenue reports across ‘ESPN’s’ linear and digital properties using Tableau. Automated reporting for all Latin American markets, previously a manual process.• Collaborated closely with the LATAM ad sales team, effectively presenting research findings to drive new and renewed investments in cross-platform campaigns. • Conducted extensive research and analysis on key advertiser verticals. Presented ad-expenditure reporting to 'ESPN' executives, and drove new monetization opportunities in Latin America. • Designed questionnaires and programmed surveys to execute ESPN online community research studies, uncovering actionable insights on viewership, programming, brand awareness, and target audiences.• Collaborated with the Research Director and Ad-Sales VP's to drive cross-platform studies and guide research projects focusing on advertising effectiveness and viewer cohorts.

Miami/Fort Lauderdale Area