Manuel Ameneiros Email & Phone Number

LMA Revenue team comprised of Sales and MarketingOwn and implement multi channel, multi region, multi product and multi segment strategyBreed an innovation and product-led culture

Ciudad De México, México

LMA Revenue team with currently 40 members, growing by 15 more by EOYLead three core business areas: Sales, Customer Success and MarketingTransformation into predictable revenue modelOwner of all high-level strategic accountsOwner of sales and marketing goals and strategyDefinition of core revenue processes

Ciudad De México Y Alrededores, México

Prospect, maintain and develop relationships with current clients: agencies, trading desks, DSPs and direct accounts.Coordinate and close new partnerships with local clients and data providers.Liaise between clients and support teams. Coordinate marketing and PR activities to position Retargetly within the Mexican market.

México

Drive client strategy across all media, digital and offline. More than 100+ different media vendors.Deliver results against annual budget.Manage cross-functional team of more than 25 members, including account managers, media planners, executives and accounting.Develop and present media plans for all 17 brands in Mexico. Set and monitor KPIs agreed with the client. Hold regular client review meetings to review the media strategy and ensure it complements business and marketing objectives and plans.

Mexico City Area, Mexico

Development and implementation of Brand strategy.Development of marketing strategy for new and existing products.Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.Support Sales team; enable them to meet their commercial objectives by providing appropriate tools and materials.Guidance of day to day activities of the marketing team.Development of marketing and communications strategies for the organization.Continuous analysis of competitive environment and consumer trends

Mexico And Hispanic Latin America

Responsible for marketing strategy and plans for the entire Hispanic Latin America Region. Execution of new collection launches along KAMs in every major market (Mexico, Colombia, Chile and Paraguay and Uruguay).Definition of annual sales budget by country and channel. Plan and direct brand communication in all major markets.Quarterly meeting at Oakley HQ in California for reporting.

Mexico City Area, Mexico

Develop marketing strategy and craft marketing plan tailored to the local market.Plan launches of new collections together with the commercial department.Definition of annual sales budgets per brand.Direct sales activities of the brands.Organize and engage the sales force, providing appropriate tools and training.Define and implement trade marketing plan for over 900 POS.Plan and direct brand communication.Define and execute sports marketing plan; select athletes and brand ambassadors.Carry out brand reporting.Gather competitive intelligence.Quarterly meetings at Oakley HQ in California for planning and reporting.

Selection of suppliers and products.Demand forecasting.Stock level planning.Negotiation with suppliers.Management of purchasing process. Achievement of stock, sell-through and profit margin goals.

Mexico City Area, Mexico

Complete business recaps with direction from the buyer.Evaluation of vendor performance.Management of the markdown and devolution processes.Communication of sales promotion and other issues to stores using the appropriate communication channels.Coordination of advertising and analysis to maximize future performance.Management of Perfumes and Cosmetics web page.Coordination of direct advertising involving customer data bases.Calculating incentives and commissions.

Copywriting for advertisements and scripts.Translation of ads and web pages.

Bachelor, Marketing

Honor Graduate CENEVAL "Sobresaliente"

Diploma, Digital Photography And Image Editing

Student Exchange Program, Marketing And Finance

Finances in the European Union. Marketing for Luxury Brands. Integrated Marketing Communications.