Manuel Bortone Email and Phone Number
Manuel Bortone personal email
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During my last job, in 9 years, we tripled our turn-over...TODAY I support companies with all their Strategy & Marketing challenges. Main focus is given to Brand Building, Digital Performances, Lead Generation, Product Planning and International Marketing. Letยดs talk even if you are not sure to have an issue. Maybe we have to investigate...Senior marketing/brand & product strategist/communication/PR professional, with more than 20 years of successful track records which have been demonstrated in multi-cultural and international environment. SpecialtiesBrand Strategies,Brand management,Product strategies,Product Roadmap,Communication strategiesPR, digital,Customer AcquisitionManagement,SME, KMU, ETIKitchenware, Automotive, Mobility, Tourism & Nature, Horeca, Food Drink GastronomyPersonal competenciesMultilingual,International,Creative,Public speaker,Writing skillsActive member of Club des Affaires NRW, Germany (Business Club)
1Min30
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Marketing Consultant 1Min301Min30 Oct 2021 - PresentDรผsseldorf, North Rhine-Westphalia, Germany1min30 is a communication and marketing strategy agency. A pioneer in Inbound Marketing in France, it is a reference in customer acquisition and brand positioning projects.I joined the 1min30 community as a marketing consultant at the end of 2021.You have a marketing challenge: what do we do and how we fix it? We:โข Use exclusive 1min30 methods, with a Design Thinking approach, to co-create with our customers the best strategies to set up their marketing plan (Acquisition Strategy Design), improve Customer Experience journeys or Employer Brandingโฆ and much more!โข Support you to adapt and roll-out strategies and campaigns internationallyโข Believe in collective intelligence, cross-department interactions and alignments to create added-value and growth for your business and organization
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Bortone Marketing ConsultingFreelance Oct 2021 - PresentDรผsseldorf, North Rhine-Westphalia, GermanySTRATEGIES ONE STEP AHEAD!A real 360ยฐ full service challenging your marketing strategy.Supporting SME (ETI/KMU) in planning marketing growth strategies:- Focus on mid-term product roadmap (trend analysis, creative workshops)- Developing products (concept, positioning, naming, launch plans)- Brand repositioning, Brand building, PR- Communication strategies - concept and implementation- Digital performances (acquisition, e-commerce, Amazon shops)- Regional strength France/Germany- International marketing (strong knowledge on US and Asian markets)A limitless passion for creating products & building brands
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Head Of Marketing - StaubZwilling J.A. Henckels Ag Aug 2012 - Sep 2021D-42657 SolingenSTAUB is a French premium cookware brand part of the Zwilling Group.Key marketing activities:- Brand positioning workshop and definition- Brand building measures at global level (Milano Expo 2015, Bocuse dยดOr competition)- Product strategies incl. segment extensions to ensure constant growth- Website relaunch and Social Media strategies - Content production for a multichannel customer experience- International product development meetings, pricing and forecastsAppropriate product offers with a good mix of technical/emotional marketing tools drive to a great achievement: turn-over tripled in 9 years!After half year of marketing know-how transfer from France to Germany, good start with a newly created team of 6 members. Motivating management style. -
Manager Cross Carline ProjectsMazda Motor Europe Nov 2011 - Jul 2012Leverkusen- Development of a cross-carline special version with an advanced connectivity system- Optimize the deployment of equipments within the product range -
Pr DirectorMazda Automobiles France Mar 2008 - Sep 2011- Set PR as a key strategy in the brand building and product launch processes.- Implementation of European PR strategies (Brand, Product, Fleet and BtoB).- Pioneer a strong heritage communication strategy- Counter Value increased by 180% in 3 years. Share of Voice 1,6% vs 0,5% Share of Market, 2nd best EU SoV/SoM ratio). Achieved best EU internet SoV at 6% in 2010. - Excellent PR ROI (ratio of 20). Impact on sales through strong TV presence.- Profiling of the management team through interviews and event attendance.
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Pr ManagerMazda Motor Europe Jan 2005 - Dec 2007- Product Communication targeting automotive medias.- Responsible for conveying key/core messages during PR product launches and create brand/product awareness.- Production of PR communication assets (press-kit, picture and footage), from concept to delivery.- Developed all pan-European press conferences (content coordination with Japanese R&D teams) and on stage presentation in four languages to media audience.
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Product And Pricing ManagerKia Motors Europe Dec 2002 - Dec 2004- Product Management of the Kia Line-up (9 passenger cars and 2 LCV) : Model Year changes, Running improvements, Special Series. Interface between Kia subsidiary Product Managers and HQ.- Preparation of new product launches and strategies on a pan-European basis (involving 17 countries)- Follow-up of future product developments (2005-2007) for European markets : meetings every 2 months in Kia Motors Corporation, Seoul (Design Evaluation, Testings, Quality Evaluation...).- Product Planning : Volume studies, new-segment opportunities, new engines (2007-2010).- Reporting to the Korean Headquarters : European automotive trends & regulations. Motorshows : guided visits for the Korean Headquarters Top Management (COO).- Pricing analysis & proposals for EU major markets for all new Kia products (use of Jato Dynamics). -
Internet ManagerM6 Web Dec 2000 - Dec 2002- Steering of 4 websites (editorial / services).- Turnover growth (Web : setting up of made-to-measure offers for advertiser, e-business; Telematics : implementation of new business tools, Audiotel and SMS).- Setting up and implementation of the marketing plan (communication-promotion on-line / off-line).
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Internet Manager / Turbo.FrM6Web 2000 - 2002- Editorial staff recruitment / Management of a team of 10 journalists.- In-depth knowledge of current product offerings and key players in the car field.- Master of numeric and audio-visual technics / Coordination with M6 Turbo TV program.- Result : Setting up of a leading website in terms of notoriety (5 million page views in april 2002 / Cybermรฉtrie statistics).
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Sales And MarketingPeugeot Feb 1997 - Dec 2000Various.International assignment in Italy.
Manuel Bortone Skills
Manuel Bortone Education Details
Frequently Asked Questions about Manuel Bortone
What company does Manuel Bortone work for?
Manuel Bortone works for 1min30
What is Manuel Bortone's role at the current company?
Manuel Bortone's current role is Marketing Consultant ๐ซ๐ท ๐ฉ๐ช ๐ฎ๐น - Boost your growth with brand building, customer acquisition and international marketing (Expert France - Germany - Italy).
What is Manuel Bortone's email address?
Manuel Bortone's email address is le****@****hoo.com
What schools did Manuel Bortone attend?
Manuel Bortone attended Edhec Business School.
What skills is Manuel Bortone known for?
Manuel Bortone has skills like Public Relations, Automotive, Marketing Communications, Corporate Communications, Event Management, Social Media, Media Relations, Internet, Communications Strategy.
Who are Manuel Bortone's colleagues?
Manuel Bortone's colleagues are Jimmy Billan, Burcu Esma, Laure Leclercq, Sylvia Robert, Samia Bouali, Sylvia Eskenazi-Cagninacci, Benjamin Mabille.
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