Manuel Herrera Rojas Email & Phone Number

-Developed and executed user retention strategies for all customer base.-Collaborated with cross-functional teams to identify and solve business problems using data.-Communicated complex data insights to stakeholders in a clear and concise manner.Identified and resolved data quality issues that were impacting marketing campaign performance.-Developed and implemented a new marketing funnel model that improved the accuracy of PPC marketing ROI performance in 25%.

Buenos Aires, Buenos Aires Province, Argentina

-Managed a portfolio of marketing data projects.-Developed and implemented marketing data reports that helped to improve the effectiveness of marketing campaigns.-Led the analysis of marketing data to identify trends, user behavior and opportunities for improvement. -Collaborated with the managing of promotions budget of $1 million.-Led & collaborated with cross-functional teams to developed and implemented custom marketing attribution model that improved the user CAC in 33%.

Buenos Aires, Buenos Aires Province, Argentina

-Análisis y seguimiento de datos para identificar tendencias, comportamiento de los usuarios y oportunidades de mejora.-Desarrollo e implementación de reportes de datos para marketing.-Manejo de la base de datos de marketing.

Buenos Aires, Provincia De Buenos Aires, Argentina

-Desarrollo y ejecución de estrategias de adquisición de usuarios para productos nuevos y existentes.-Desarrollo, gestión y optimización de campañas de marketing basadas en datos.-Desarrollo y seguimiento de Indicadores clave de rendimiento (KPI) para medir la efectividad de las campañas de adquisición de usuarios.

Gran Buenos Aires, Argentina

Create, configure and optimize campaigns based on the budgets assigned to each product and / or clients in Google Ads, Facebook and Instagram platforms.Develop and optimize campaigns to promote contents on Facebook and Instagram.Structuring of audiences in Google Ads, Google Analytics and Facebook Ads Manager according to the characteristics and interests of the potential consumers of each product and client.Structuring of Keywords in Google Adwords according to the characteristics and interests of the potential consumers of each product.Creation of post-buy reports and closing of campaigns to extract insights, purchase behaviors and best practices from Google Analytics.

Caracas Area, Venezuela

Create, configure and optimize campaigns based on the budgets assigned to each product and / or clients in Google Ads, Facebook and Instagram platforms.Develop and optimize campaigns to promote contents on Facebook and Instagram.Structuring of audiences in Google Ads, Google Analytics and Facebook Ads Manager according to the characteristics and interests of the potential consumers of each product and client.Structuring of Keywords in Google Adwords according to the characteristics and interests of the potential consumers of each product.Creation of post-buy reports and closing of campaigns to extract insights, purchase behaviors and best practices from Google Analytics.

Caracas Area, Venezuela

Creation and management of content in the Social Networks of Tecno Blue and its products.Build and manage the online community around the Tecno Blue brand and its products.Creation of monthly reports of growth and engagement for the accounts of Tecno Blue brand and its products.

Caracas Area, Venezuela

Creation and management of content in Facebook, Instagram and Twitter accounts for clients managed by V-Social.Creation and analysis of monthly reports on movement, growth and engagement in customer accounts managed by V-Social.

Caracas Area, Venezuela

Development, research and leadership of the Self-management project for DIRECTV clients.Survey of information in customer service channels seeking its optimization.Creation of messages and communication of the Self-management campaign for DIRECTV customersUpdating of information on the DIRECTV website.

Bachelors Degree, Social Communication

Course, Professional Speaker

High School Diploma