Manuel Huerta Email and Phone Number

Development and Brand Management of: • ZIGNUM Mezcal• SEÑORÍO Mezcal• RECUERDO Mezcal

Key Responsibilities: Strategic Planning, Finance and Marketing,Development and Brand Management of:• ZAUCO Mezcal • ARREBATO Mezcal

Development of brand architect & strategy, marketing planning & communication platform, for the current clients:• BARAIMA Rum – BA Spirits (Mexico)• ZAUCO Mezcal – Casa Zauco (Guanajuato, Mexico)• ARREBATO Mezcal – Casa Zauco (Guanajuato, Mexico)• VIDA LATINA Artisan Beer – Tequila San Matias (Guadalajara, Jalisco)• MERCY Hangover Prevention & Restore beverages - Mercy Nutraceuticals, Inc. (New York, NY)

Select Key Responsibilities and Accomplishments: • Establishing New Business Unit with independent P&L and positive finances (year 1).• Boutique Flor de Caña: Project Expansion, opening 4 new points of sale (2011-2012).• Visitor Center and Flor de Caña Museum at the Chichigalpa, Nicaragua Plant: Conceptualization, Design, Development and Establishment - Opening July 2012• Gourmet Product Line Centenario 18: Planning and Implementation of own Distribution in Nicaragua & New Development Products.• Innovation: Systematization as a process continued in the company, establishing multifunctional teamwork which generate and implement new initiatives.

Select Key Accomplishments:Global• Design and Management of Digital Strategy including: Optimization Web site (SEO), Launch mobile site for smart phones, development fan page Facebook (Global and 10 Key Markets), Development and Activation of several applications for FB and Implementation of Communities Manager network in key markets & implementation of local digital media plan.• Boutique Flor de Caña: Conceptualization, Design, Development and Implementation of the first store in Nicaragua Int'l Airport.• Gourmet Product Line FDC Centenario 18: Conceptualization, products design/development and marketing with excellent consumer acceptance.Latin America and Nicaragua• Development and Management of Brand Strategy and Marketing Plans.• Development 8 communication campaigns (360°) with excellent results in measurements: Qualitative, Quantitative and Sales• Implementing Public Relations program focused on building brand.Nicaragua• 2009: + 47% (+$1.8MM) Profit Increase vs. 2008 • Flor de Caña: Return to growth in a mature market +3% annually, after 5 years without growth and last 3 years with a drop of - 6% in volume. Increase brand value (price and consumer perception). First year Management + 10% growth.• Ron Plata: Brand Repositioning and successful launch of Premium line extension. • New Products Launch: Plata Especial rum, Plata Especial Blanco rum, FDC Zeta (RTD), Caballito Suave (line extension) and Joyita (new category creation - Licor Extra Fino).• Developed and managed brand’s Social Media Strategy that drove Facebook page with over 25,000 fans in one year.

Select Key Accomplishments:• Development & Implementation Brand Marketing Strategy to achieve growth in FDC brand health, sales, market share & profitability.• Development & Implementation of Public Relations Strategy for Mexico and Central America.• Development of Advertising Campaign for Mexico, USA and Central America.• Mexico (Development Market): Search and designation of new distributor (Bodegas La Negrita). + 211% Sales Increase in 9 l. cases in three years of operation with the new distributor. Listing in: Wal*Mart, COSTCO, Sam's Club & Duty Free in: Dufry, ALDEASA, Aeroboutique and Brady's.• El Salvador (Mature Market): Distributor change without prejudice to the brand sales. Strengthening price positioning. + 29% Sales Increase in 9 l. cases (05 vs.06)• Honduras (Mature Market): + 25% Sales Increase in 9 l. cases (05 vs.06)• Nicaragua Duty Free (Mature Market): + 21% Sales Increase in 9 l. cases (05 vs.06)• Costa Rica (Mature Market): + 45% Sales Increase in 9 l. cases (05 vs.06)• Panama (Development Market) + 62% Sales Increase in 9 l. cases (05 vs.06)

Core Brands (Tequila Portfolio): Don Julio and Tres Magueyes. Select Key Responsibilities• Development & implementation of brand marketing strategy • Comprehensive responsibility for the Tequila business (sales, finance, logistics and production).• Development, implementation and control of the marketing plan of each brand and advertising in coordination with USA campaigns.• Development of new products and line extensions worldwide.• Ensure harmonious and productive relationship between Seagram, TDJ Production Plant and the Gonzalez family (partners).• Design and implementation of corporate trade marketing special projects - Wholesalers Annual incentive travel.

Core Brands: Chivas Regal, Martell Cognac, Barton & Guestier French wines and MUMM Cordon Rouge Champagne.Select Key Responsibilities:• Development, implementation and control of Marketing Plan for the 4 brands.• Development of Ad Hoc market studies (qualitative and quantitative).• Management of special projects of sponsorship and promotions to trade.• Recovery of market share during the period of economic crisis in Mexico.