I lead the strategic planning and execution of marketing initiatives for the livestock business. I developed and implemented annual strategic plans, resulting in over USD $5.4 million in sales in 2023. I launched the "Protected Cattle Program," driving over 10,500 website visits and generating more than USD $1 million in sales, surpassing our targets by 125%. I manage a talented team to create and execute marketing strategies, monitor competition, and set pricing. My efforts in digital marketing have led to lead generation and customer engagement through platforms like Google Ads and Meta.

I was responsible for collecting and analyzing information to create both print and digital advertising materials for various business units. I designed point-of-purchase (P.O.P.) materials and commercial stands, enhancing product visibility at trade shows and retail locations. My role involved close collaboration with the marketing team to ensure cohesive brand representation across all platforms. By leveraging my skills in graphic design software, I supported the marketing initiatives of different business units, contributing to improved market presence and sales performance.