Manuel Olguín Email & Phone Number

México

Implementation of digital, creative and media buyer strategies.

México

Gestión de equipo de trabajo (Content, Trafficker, CM ) Administración de recursos para objetivos (Anuales o por temporada) Analítica digital para reportes de insights y toma de desiciones. Análisis de información cualitativa y cuantitativa a través de plataformas como Google Trends, Google Analytics, Brand Watch, Social Bakers, Meta Business, Radian 6, Audience, Hubspot, IPSOS, Millward Brown. Nielsen,Kantar, etc) Monitoreo y análisis de resultados digitales para campañas (ORGÁNICO, PAID)Perfilamiento y creación de segmentos de audiencias, para integrar en estrategias. Ejecución, optimización y estrategia de pautas Generación de propuestas estratégicas digitales con diferentes objetivos (Upper, Middle & Lower) Generación de ideas creativas para campañas locales y nacionalesConceptualización de propuestas creativas. Generación de estrategias de contenidoDirección de la implementación de las pautas en RRSS y Google Ads.Gestión de CRMCreación de Buyer personaFronting con clienteReporting (Insights, Posbuy, Competencia, Resultados mensuales, Contenidos, Performance)Creación de plan Social Media

Spain

Development of media pay plansManagement of work teamsDevelopment and optimization of digital strategiesGeneration of qualitative and quantitative reportsGeneration of content analysis

I generated content and developed dissemination strategies for TV series on social networks and other digital platforms, as well as for brands services and products I generated content optimized for SEO. I made notes and scripts for corporate videos, capsules, instagramers and youtubers. I developed strategies and I made analysis of social media sentiment for tv shows, public figures and SMEs. I managed the advertising budget on Facebook, Instagram, Twitter and Linkedin. I trained entrepreneurs to manage their social networks.I configured and improved various strategies with different objectives on social platforms. I performed listening, social selling and reporting.

I cured and generated content, I developed unbranded content like this as its strategies for dissemination and communication I participated in the generation of creative concepts for annual, temporary and pitches campaigns. I planned the advertising budget on different social channels. I made and presented presentations for clients. I managed campaigns with influencers, from its search to its execution, monitoring and optimization.Managed RRSS. I prepared performance reports and advertising budget management.I made coverage of events to generate photographic and video content. I ran listenig campaigns, socialselling, and seeding. I developed manuals for crisis containment. I managed the Internal communication of the company through Workplace.

I developed social media strategies. I ran campaigns from inbound marketing and mailing. I prepared site reports. Managed RRSS. I generated and cured content. I prepared reports.

Managed RRSS. I generated content. I did real-time. Marketing and media monitoring. I designed some of the content.

Content Marketing

Lic. Comunicación Y Periodismo, Radio, Televisión Y Comunicación Digital

Activities and Societies: Concursos internos de literatura

Bachelor Of Applied Science (B.A.Sc.), Ciencias Sociales

Activities and Societies: Deportivas y culturales