Manuel Antonio Quezada Email and Phone Number
Experienced Marketing and Business Development Leader with more than 20 years of experience in driving growth and strategic market expansion across the healthcare and insurance sectors.Subject matter expert in strategic planning, data analytics, process optimization, and team leadership. Leveraging these skills, I specialize in developing and executing comprehensive marketing and business development strategies that enhance market visibility, increase revenue, and improve operational efficiency. Experienced in leading large-scale marketing initiatives, cultivating essential partnerships, and navigating complex regulatory environments. My strategic vision ensures the continuous identification of growth opportunities and the implementation of solutions that align with organizational goals, ultimately driving both member engagement and business success.Impactful Achievements •Successfully introduced key stakeholders in health insurance and healthcare institutions, generating over $1 million in new business within one year at Medly Pharmacy.•Led a sales team to exceed goal metrics by 20% through relationship-building and innovative hybrid sales models at UnitedHealth Group Community Plan.•Drove membership acquisition efforts at Anthem, Inc., achieving 112% of the yearly goal and contributing to a 24,000-member increase in the health plan.•Spearheaded community engagement strategies that resulted in increased brand visibility and executed over 30 events monthly to support marketing objectives at UnitedHealth Group.Notable Skills•Strategic Market Expansion & Revenue Growth: Skilled in creating data-driven strategies for market expansion, brand visibility, and increased revenue, achieving substantial membership and business growth.•Cross-Functional Leadership & Process Optimization: Experienced in leading high-performing teams, optimizing processes for efficiency, enhancing customer satisfaction, and ensuring regulatory compliance.Areas of Expertise Strategic Marketing & Business Development,Community Relations & Stakeholder Engagement ,Team Leadership & Staff Development,Revenue Growth & Asset sales,Event Planning & Execution,Budget management & Financial Forecasting,Retail Partnership & Program Optimization,Brand Awareness & Market Expansion, Social Media Growth& Digital Marketing ToolsMicrosoft Office, Salesforce Connect with me to discover how my strategic marketing and business development expertise can accelerate your organization's growth and success.
Woodhull Medical & Mental Health Center Auxiliary Board
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Executive Board Member And President (Last 2 Years)Woodhull Medical & Mental Health Center Auxiliary BoardNew York, Ny, Us
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Director Of Marketing & Business DevelopmentElevance Health Mar 2022 - PresentNew York, New York, United StatesLed the strategic development and execution of marketing and business initiatives to drive growth and market expansion. Oversaw a high-performing team and managed departmental operations, ensuring regulatory compliance and impactful business development• Developed and executed strategic marketing and business programs to drive market expansion and achieve growth targets.• Directed and optimized the performance of the Business Development team to enhance process efficiency and productivity.• Managed daily operations and ensured regulatory compliance through effective training and adherence to industry standards.• Partnered with Provider Relations to oversee the provider lifecycle and negotiate contracts, driving successful provider engagement.• Utilized KPIs and data-driven insights to guide decision-making and communicated progress to senior leadership and regulatory bodies.
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Vice President Community RelationsMedly Pharmacy Mar 2020 - Mar 2022New York City Metropolitan AreaOversaw community relations and strategic partnerships to elevate Medly's market presence in the tri-state area. Drove initiatives to enhance brand visibility and revenue growth. • Fostered robust partnerships with stakeholders, community leaders, and civic organizations to boost Medly's presence and brand awareness across NYC, NJ, and PA. Enhanced community engagement and sustained involvement with diverse ethnic groups.• Identified and capitalized on strategic business development opportunities through collaboration with industry partners, driving significant growth.• Spearheaded high-profile member and community events, enhancing Medly's brand visibility and patient engagement, leading to increased revenue and market presence.• Facilitated introductions between Medly and key stakeholders, such as health insurers and clinics, generating over $1M in new business within one year.• Led the Medication Adherence Program across multiple states, focusing on high-revenue providers and key healthcare institutions to improve patient outcomes.• Successfully negotiated and secured new 340B accounts/contracts across NY, NJ, and PA, expanding Medly’s reach and service capabilities.• Represented Medly as the external face by cultivating essential relationships. -
Associate DirectorUnitedhealth Group Jun 2018 - Mar 2020Greater New York City AreaCoordinated community marketing initiatives across Downstate and Upstate NY, advancing outreach and partnership strategies to highlight UHC DSNP benefits and achieve performance goals. Boosted community engagement and referral generation through strategic event planning and team guidance.• Managed two teams focused on community outreach and event planning, driving brand awareness and exceeding monthly marketing goals.• Implemented innovative community engagement strategies, executing an average of 30 targeted events per month to maximize local impact.• Launched a B2B touchpoint initiative that boosted referral opportunities for the ISR sales team, improving lead generation.• Coordinated marketing events aligned with UHC’s New York health plan branding, including setting up health booths and collaborating with hospitals, parks, and community centers to attract and retain members.• Recruited and trained staff, delivering professional development and sales techniques to build high-performing, self-directed teams. -
Manager, Medicaid MarketingAnthem, Inc. 2014 - Mar 2020Greater New York City AreaDirected Medicaid marketing operations, driving quality improvement, member satisfaction, and target achievements by leveraging cross-functional collaboration and strategic planning. Managed team efforts to significantly boost new member acquisition and improve retention rates. • Spearheaded initiatives to enhance quality ratings and member satisfaction, collaborating with Retention, Enrollment, Provider Relations, Quality Management, and Member Engagement units to develop and implement strategic marketing plans.• Achieved 112% of the annual new member acquisition goal for Essential Plan, Medicaid, and Child Health Plus products, surpassing the target by 24,000 members, through effective team leadership and strategic marketing efforts.• Elevated Medicaid plan quality ratings to 91.04% in 2017 by restructuring marketing teams and focusing on product-specific retention strategies, achieving high rates for CHP migration and LTC face-to-face renewals.• Managed and strengthened community partnerships with hospitals, health centers, and organizations to secure referrals, facilitate health plan enrollments, and support local community events. -
Director Of Marketing (Manhattan And The Bronx, Nyc)Anthem, Inc. 2007 - 2014Greater New York City AreaOversaw marketing strategies and team performance for member acquisition and retention in Manhattan and the Bronx. Ensured compliance with regulatory standards while leading initiatives to enhance productivity and public engagement.• Enhanced the sales pipeline and market presence through strategic relationship building and targeted market planning, resulting in significant improvements in member acquisition and retention.• Directed the marketing team through a critical post-merger integration, ensuring seamless execution of new policies and procedures, and maintaining operational continuity.• Developed and executed strategic sales initiatives, creating actionable plans to secure new business opportunities and achieve organizational goals.• Managed public affairs and communications efforts, including public relations and community outreach, effectively representing the company at sponsorship events and health-related coalitions.• Monitored application and enrollment metrics using FEEA (Facilitated Enrollment Electronic Application), ensuring compliance with HIPAA and internal policies.
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Senior Regional Manager And Marketing TrainerAnthem, Inc. 2001 - 2007Greater New York City AreaDesigned and implemented training programs to enhance marketing skills and regulatory compliance, supporting the development of a proficient marketing team. Assisted in regulatory response and corrective action planning. • Developed comprehensive training curricula for product knowledge, procedural skills, and regulatory compliance, supporting field staff in achieving operational excellence and adherence to standards.• Assisted the Director of Marketing in crafting responses to regulatory infractions and developing corrective action plans, ensuring organizational compliance and effective resolution of issues.• Recruited, hired, and trained a diverse group of marketing representatives, addressing the needs of the organization’s varied membership and fostering a high-performing, inclusive team.
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Marketing SupervisorAnthem, Inc. 1999 - 2001Greater New York City Area•Managed 15 sales representatives. Developed public relations activities and programs, increasing enrollment, exceeding annual enrollment projections. •Improved awareness of CHP, HCP, FHP, and school-based programs by leading successful city-wide initiatives and organizing promotional events•Drove a strategic expansion plan that enhanced program visibility throughout NYC Colleges and faith-based organizations•Partnered with government managed care representatives and city agency officials to stay abreast of changes in the legislation•Responsible for professional development and training of team members•Regularly identified deficiencies and devised process improvement plans that improved efficiency•Fostered strong relationships within communities to build brand recognition and increase membership•Monitored and analyzed performance metrics to meet business objectives
Manuel Antonio Quezada Skills
Manuel Antonio Quezada Education Details
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Health Care Administration
Frequently Asked Questions about Manuel Antonio Quezada
What company does Manuel Antonio Quezada work for?
Manuel Antonio Quezada works for Woodhull Medical & Mental Health Center Auxiliary Board
What is Manuel Antonio Quezada's role at the current company?
Manuel Antonio Quezada's current role is Executive Board Member and President (Last 2 years).
What schools did Manuel Antonio Quezada attend?
Manuel Antonio Quezada attended Concordia College-New York.
What skills is Manuel Antonio Quezada known for?
Manuel Antonio Quezada has skills like Team Building, Managed Care, U.s. Health Insurance Portability And Accountability Act, Strategic Planning, Customer Service, Healthcare Management, Health Insurance, Healthcare, Leadership, Insurance, Medicaid, Healthcare Industry.
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Manuel Antonio Quezada Diaz
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