Manuel is a marketer with the ability to turn data and consumer insights into compelling brand stories and business growth opportunities. Currently, he leads the Nike Men’s Football, Tennis, and Golf, Brand Marketing team in Greater China.Over a decade, he has led teams, and worked cross-functionally to drive dozens of global brand campaigns, industry-defining projects, and transformative marketplace initiatives for world-leading brands, working indistinctly in Spanish, English and/or Mandarin.Result-driven, Manuel possesses a strong learning agility and adaptability, accelerated by working across industries, in complex environments, alongside high-performing teams and individuals with multi-cultural backgrounds and hierarchies.As an ex-pro footballer, Manuel carries the passion for sports, the athlete mentality, and the countless values and skills he was instilled by professional sport. Together with his wife, he founded MR3 Football, a non-profit, worldwide platform, to engage and empower the youth with sport, education and values, all-in-one.