As the Head of Brand at Maderas y Ferretería Buen Precio, I spearheaded a rebranding initiative, modernizing the company's image. I also boosted their digital presence, especially on Facebook and Instagram, overseeing content creation, design, and strategy for both platforms, leading to a revitalized and captivating brand identity.Revamped the brand identity for Forestales Latinoamericanos, Costa Rica's largest wood and laminated importer and exporter. Developed internal and external campaigns aimed at optimizing inventory and boosting sales. Oversaw content creation and strategy for social media accounts to enhance their online presence and engagement.As the Brand Leader for PriceSmart, I managed Latin America's largest membership club operators in Colombia, Central America, and the Caribbean, generating over $4.6 billion in global revenue. Over eight years, I pioneered PriceSmart's B2B Service branding, expanding its presence in all regions through multilingual design materials, driving substantial sales growth. From 2017 to 2019, I also oversaw digital content for their social media accounts.Led rebranding for Grupo Financiero lmprosa, a boutique bank and investment group with a +$65 million in revenue, boosting their modern brand image. Responsibilities encompassed logo revitalization, impactful design for staff, and 8 years of annual report design. Resulted in increasing their market leadership, presence and client base.Conceptualized and executed comprehensive branding for Amazon's El Tobogan office in Costa Rica, spanning 8 floors. With keen design and planning, the space embodies Amazon's identity, captivating employees and visitors. As Head of Brand, created and art directed several projects for prestigious clients like Marriott, Avis Renta Car, and Florida Beverages. My expertise in visual storytelling crafted compelling brand narratives, elevating their market presence and establishing industry leadership.

• Served as senior and lead designer for Coca-Cola and Renault, responsible for creating and designing numerous traditional campaigns and POP materials across the Central American region.• Produced all visual materials for Renault at the 2006 ExpoMovil in Costa Rica.• Undertook design and post-production work for multiple brands headquartered in Central America.

• Provided in-house design support to multiple companies, overseeing internal communication and developing various product catalogs.• Served as a digital map creator for numerous excursions around the USA, working closely with PSG Global Solutions, Boston, to ensure high-quality deliverables.

• Collaborated on Golite's 50+ page product catalog, taking charge of creating natural design elements used throughout the entire publication.• Designed multiple labels for Newman's Own Organic products, including olive oil bottles and grape and lemon chewables.