With over 20 years of experience in the advertising industry, I am the Chief Creative Officer at Bombay, an independent creative business and branded communications generator. I lead a diverse, curious, and experienced team of people who seek new ways of solving problems through honest and open thinking. Together, we have co-created effective creative solutions for clients such as, Metlife, Kwai, Hero Motorcycles, Banco Azteca, UNESCO, Racismo MX Nescafé, Forge Foundation, Nespresso, Uber, Heineken Group, Grupo Caliente, PepsiCo, Tequila Don Julio, and Nespresso among many others.I've been awarded with 12 Cannes Lions, 2 Grand Clios, several One Show Gold Pencils, several Golds in London International Awards and D&AD Pencils in a diverse range of categories from Digital, PR, Direct Marketing or Film. I’ve also been named best Creative Director in Mexico (2014) and top 3 (2015 ) by el Ojo de Iberoamerica.Also my work has been recognized with 4 Grand Effies:3 Grand Effies in Mexico (the first one of those was the first ever awarded for Innovation in the country) and the ONLY Global Grand Effie awarded for Mexico in 2021. Today there are only 2 in Mexico.I’ve been jury in Cannes, New York Festivals, El Ojo, El Sol and Effie Festivals.I love writing fiction and some of my stories have been selected for publication in Bandapalabra, a writers collective in Latin America, the US and Europe. Also love eating, so I founded along with my wife, a farm-to-table restaurant… which is another adventurous and beautiful story for another day.