Manuela Castro Email & Phone Number

Tomball, Tx, Us

Campinas, São Paulo

• Under the guidance of the Operations Director, oversee customer relations.• Oversee tech and retail contract renewals and extensions, with support from the Director of Operations, CCM, and BD.• Play an active role in supporting new business ventures, which includes project validation, Pricing Protocol, BCA, and customer meetings, with DB's assistance when necessary (for GP> €75,000/year).• Assist in tariff adjustments, including inflation updates and alterations to price lists, with the Manager and Operations Director's collaboration.• Lead key meetings with support from the Operations Director (QBP, monthly reviews, sales meetings, etc.).• Serve as the primary point of contact for customers in a commercial capacity.• Support the implementation of various processes, such as launching new businesses.• Manage CXM processes and ensure that the action plan is diligently monitored by the operations team to achieve desired results.

Jundiaí

• Responsible for identifying and cultivating potential sales opportunities, engaging in evaluation and negotiation with prospective clients until the contract is finalized.• Compile comprehensive market reports to ensure a specific number of opportunities are successfully closed or won within each defined timeframe.• Deliver compelling commercial presentations to prospective clients.• Collaborate with the board to assess the feasibility of opportunities (Go or No-Go decisions).• Actively foster cross-selling opportunities between GEODIS business units (CL, FF, IP).• Formulate and negotiate proposals with clients in alignment with board directives.• Vigilantly oversee project implementation to ensure that all negotiated terms are met, intervening and applying corrective measures when necessary.• Streamline and coordinate communication between clients and the project development teams.

Jundiaí

• Oversight of business development initiatives within the Pharma, Cosmetics, and Animal Health sectors, with a particular focus on warehousing and distribution via air and road channels. This is carried out with a dedicated team and one indirect collaborator, and performance is closely monitored against predefined objectives.• Formulation of proactive prospecting strategies and comprehensive market studies, guiding projects and the launch of new operations, with a strong emphasis on converting new business opportunities and identifying potential leads.• Management and refinement of commercial technical proposals, contracts, and addenda, tailored to align with the client's requirements while adhering to the company's internal standards.• Successfully negotiated a proposal for a storage operation for Fareva, a prominent French multinational, at the Modern CD facility in Jundiai, resolving a two-year vacancy.• Cultivated new contacts with clients like AVON, resulting in the development of a POC (Proof of Concept) proposal aimed at transforming the entire logistics structure of the company, transitioning from road to air modal transportation.

Campinas E Região, Brasil

• In charge of spearheading development projects, timelines, and product launches, operating at the intersection between Brasil Pré-Pagos and our co-branding partners, focusing on comprehensive business comprehension and collaboration.• Supervised a team of two direct employees and coordinated with suppliers to create a well-rounded business plan, assessing potential impacts and critical factors.• Orchestrated product life cycle planning based on market projections, actively overseeing marketing strategies, evaluating promotional methods, and selecting advertising mediums for campaigns.• Crafted commercial proposals in collaboration with partners for the "Mesada" product, conducting studies and feasibility assessments for new distribution channels.• Successfully oversaw the launch of the "Brasil Mesada" product, achieving remarkable success and establishing partnerships with prominent brands like Capricho, PlayStation, and Turma da Mônica for product rebranding.• Achieved a 50% increase in sales within my category through the introduction of new product offerings.

Campinas E Região, Brasil

• Perform in-depth market research, including comprehensive analysis and recommendations to boost sales volume and expand market share. This involves studying consumption patterns, collecting data for profitability calculations, and formulating strategic sales plans.• Lead the company's strategic efforts to introduce new products, informed by research conducted by "Brasil Mesada" and international prepaid card benchmarking.• Contribute to shaping marketing and commercial strategies for the launch and growth of new products, with a primary objective of elevating sales figures.

Vinhedo-Sp

• Actively engaged in the proactive pursuit of new business opportunities, utilizing methods like cold calling, within diverse sectors including Consumer Goods, Fashion, Technology, Industrial, Automotive, and Banking Services.• Diligently oversaw project progress, with a specific emphasis on implementing new operations and participating in procurement processes.• Established and nurtured a robust network of relationships with potential clients, leading to the successful acquisition of two significant contracts with P&G (transportation operations, with annual revenues exceeding R$ 2 million) and Bradesco (storage operations, with annual revenues surpassing R$ 1 million).• Crafted and executed commercial proposals, driving negotiations aimed at converting leads and potential clients, ultimately generating opportunities with companies such as Morena Rosa, Hering, Henkel, and more.

Vinhedo

• Accountable for overseeing both internal and external communication, organizing events, managing announcements, and handling various departmental procedures.• Spearheaded the development and monitoring of internal campaigns, including initiatives like Sipat, "Defensive Direction for Truck Drivers," "Women's Day," Gincanas, and more.• Prepared written content for distribution to all internal audiences, including stakeholders and others.

São Paulo E Região, Brasil

• Overseeing the Public Relations department at DHL Express Brazil, providing on-site services, and generating media trade and general agenda proposals.• Managing materials and content placement in prominent national media outlets, including Jornal O Estado de S.Paulo, Valor Econômico, and Rádio CBN, effectively meeting objectives and garnering recognition and customer satisfaction.• Cultivating relationships with DHL Express personnel and other clients.

Campinas

• Specializing in Communication Project Consultation and Solution Planning, including event coordination and press conference management.• Crafting press releases, news articles, and agenda recommendations for leading media outlets, while overseeing interview coordination and press follow-up.• Disseminating print and television media coverage, in collaboration with prominent sources like Jornal Hoje (Globo), Domingo Espetacular (Record), EPTV Campinas (Globo affiliate), and Valor Econômico newspaper, tailored to clients' specific needs.• Generating monthly analytical reports and presenting them to management for informed decision-making.• Designing comprehensive mailings and assembling Press Kits to facilitate effective communication.• Providing support to high-profile clients across various sectors, such as Hospital Vera Cruz Campinas, Bridgestone Bandag, CRODA, INVISTA (Lycra), Duoflex, among others.• Establishing and nurturing relationships with trade and national media entities.

Master Of Business Administration (Mba), Marketing

University Graduate, Journalism

4 Weeks, Madrid, Spain

Activities and Societies: ENFOREX is a center accredited by Instituto Cervantes. Also has CEELE - Certificate of Excellence in Teaching.

High School, Ontario, Canada

Activities and Societies: Exchange program: 6 months.