Licensing and marketing initiatives

Consulenza strategica per progetti di Brand Extension.Identificazione aree di new business nel mondo Licensing, con specializzazione nel settore dell'Arte.Partner di Gruppo24ORE in un nuovo progetto che prevede la creazione diretta di un link tra mondo Licensing e Distribuzione Italiana.Ideatrice insieme a Casastile del primo evento dedicato al Licensing a MACEF, settembre 2013Da giugno 2013, partner di Warm Up Industry.

Leading the team of this amazing office, I'm responsible for implementing company policy and any activity to ensure that the Company achieves its mission, financial vision and long term goals.Licensing and branding oriented, I work closely with my team for bringing entertainment activities family oriented in more the 600 Italian shopping malls. We cover all the Italian territory, getting in touch with more then 20 millions of Italians.Starting from September 2019, we created a new project in our marketing activations thanks to the exciting partnership with the EARTH DAY association: we combine our activities with a new, sustainable model for creating brilliant edutainment formats for kids.

Licensing and marketing Director for all the Entertainment activities with costume characters, laboratories, brand experiences in the Shopping Malls and mass channel (about 4.000 activities/days each year).In charge of all the activities related to Branding initiatives and new business.

Responsabile sviluppo prodotto e comunicazione dei licenziatari Mattel per l'Italia; marketing manager