Manuela Hoffmann

Manuela Hoffmann Email and Phone Number

Senior Digital Marketer (SEA and SEM, Social Media and Amazon Advertising) @ Düsseldorf, NRW, DE
Düsseldorf, NRW, DE
Manuela Hoffmann's Location
Düsseldorf, North Rhine-Westphalia, Germany, Germany
Manuela Hoffmann's Contact Details

Manuela Hoffmann work email

Manuela Hoffmann personal email

n/a

Manuela Hoffmann phone numbers

About Manuela Hoffmann

I am a passionate online marketing professional with 7+ years of experience in PPC advertising.My specialties are - Developing and executing successful digital marketing strategies (SEA/SEM, Social Media, Amazon Advertising)- Web Technologies (Campaign Management, Web Analytics & Attribution Modeling),- Biddable Media Buying.

Manuela Hoffmann's Current Company Details
Freelancer

Freelancer

Senior Digital Marketer (SEA and SEM, Social Media and Amazon Advertising)
Düsseldorf, NRW, DE
Manuela Hoffmann Work Experience Details
  • Freelancer
    Senior Digital Marketer (Sea And Sem, Social Media And Amazon Advertising)
    Freelancer
    Düsseldorf, Nrw, De
  • Freelancer
    Senior Digital Marketer (Sea/Sem, Social Media & Amazon Advertising)
    Freelancer Jan 2020 - Present
    Düsseldorf Area, Germany
  • Phd
    Senior Manager (Sea/Sem, Social Media & Amazon Advertising)
    Phd Aug 2017 - Dec 2019
    London, United Kingdom
    View
  • Laureate International Universities
    Search And Display Manager (Contractor)
    Laureate International Universities Jan 2017 - Jul 2017
    Amsterdam, North Holland Province, Netherlands
    View
  • Omnicom Media Group
    Senior Search And Display Consultant (Contractor)
    Omnicom Media Group Oct 2016 - Dec 2016
    Amsterdam, North Holland Province, Netherlands
    View
  • Columbus Agency
    Digital Performance Manager
    Columbus Agency Jul 2015 - Jun 2016
    Sydney, Australia
    As Digital Performance Manager I developed and executed SEA and Social Performance campaigns across my client portfolio. Key Responsibilities:- Management and growth of relationship on large budget sized clients and stakeholders- Develop and execute online marketing strategies including PPC, SEO, remarketing, display, video, social media, mobile, affiliate marketing, conversion rate optimisation - Quarterly business reviews and post campaign analysis- Lead a team of Performance Analysts and Executives- Identify business priorities for clients and instigate opportunities- SEA campaign budgeting and forecasting, billings, POs across client portfolioClient Portfolio: Bupa Health Insurance, IAG (NRMA, SGIO, SGIC Insurance), University of New England, Bluescope Steel, Carnival Cruise, My Food Bag, Channel Ten, Peugeot
  • Columbus Agency
    Digital Performance Executive
    Columbus Agency Sep 2013 - Jun 2015
    Sydney, Australia
    As Digital Performance Executive I executed PPC campaigns across my client portfolio.Key Responsibilities:- Client relationship management of mid to large budget sized clients- Imrpove PPC campaign performance and grow accounts, including paid social and mobile marketing campaigns- Delevop and implement online marketing strategies across multiple channels- Analytics to improve website performance- SEA campaign budgeting and forecasting, billings, POsClient Portfolio: Bupa, University of New England, Bluescope Steel, Carnival Cruise, Peugeot, Channel Ten
  • Columbus Agency
    Digital Performance Analyst
    Columbus Agency Dec 2012 - Aug 2013
    Sydney, Australia
    As Digital Performance Analyst I executed PPC campaigns across my client portfolio.Key Responsibilities:- Responsible for day-to-day business on a small budget client- Implement paid search, paid social and digital performance campaigns including mobile marketing strategies- SEA performance reports and analysis- Campaign optimisations (keyword research, account structure, ad copy, A/B testing and trafficking)- SEA Campaign BudgetingClient Portfolio:Citibank, Bluescope Steel, University of New England, Channel Ten
  • Omd
    Media Planning
    Omd Apr 2011 - Sep 2012
    Duesseldorf, Germany
    In my role as a Media Planner I planned and implemented media strategies across media channels (Print, TV, OOH, Radio and Display) and negotiated rates and placements with publishers for optimal results for my clients. Key Responsibilities:- Day-to-day business on international clients- Provide effective and accurate schedules to client briefs, competitive media value for clients and consistently improve rates and placements- Analysis and interpretation of market and client data- Prepare and implement media strategies- Co-ordinate and manage ongoing campaigns- Provide post campaign analysis and financial reports to clientClient Portfolio:Peugeot, Citroen, Mango, Huawei
    View
  • Omnicom Media Group
    Executive Business Development
    Omnicom Media Group Apr 2009 - Mar 2011
    Duesseldorf, Germany
    As Executive Business Development I was responsible for market analysis and competitive reports for acquisition and pitches and supported the manager regarding internal and external communication, Key responsibilities:- Provide competitive reports and market analysis for pitches (for various branches), create pitch presentations, co-ordinate international requests for information- Support in local and international acquisition of prospective clients- Prepare and update agency credentials and local media market overview- Prepare press releases, support in conceptual homepage re-launch, website maintenance- Generate and analyse an annual review of agency evaluation and present to management
    View
  • Omnicom Media Group
    Working Student Business Development
    Omnicom Media Group Jul 2006 - Mar 2009
    Duesseldorf, Germany
    Desktop research, marketing and communication, PR
    View
  • Handelsblatt Publishing Group
    Marketing Internship
    Handelsblatt Publishing Group Apr 2007 - Jun 2007
    Duesseldorf, Germany
    Media planning and buying (print), marketing and communication
    View

Manuela Hoffmann Skills

Advertising Marketing Strategy Marketing Communications Marketing Microsoft Office Photoshop Lotus Notes Powerpoint Microsoft Excel Microsoft Word Ac Nielsen Business Objects Mds Media Planning Media Buying Digital Sem Digital Performer Digital Strategy Pay Per Click Digital Marketing Social Media Marketing Search Engine Optimization Online Marketing Search Engine Marketing

Manuela Hoffmann Education Details

Frequently Asked Questions about Manuela Hoffmann

What company does Manuela Hoffmann work for?

Manuela Hoffmann works for Freelancer

What is Manuela Hoffmann's role at the current company?

Manuela Hoffmann's current role is Senior Digital Marketer (SEA and SEM, Social Media and Amazon Advertising).

What is Manuela Hoffmann's email address?

Manuela Hoffmann's email address is ma****@****dia.com

What is Manuela Hoffmann's direct phone number?

Manuela Hoffmann's direct phone number is +1 410-843*****

What schools did Manuela Hoffmann attend?

Manuela Hoffmann attended Fernuniversität Hagen, Universität Duisburg-Essen, Standort Duisburg.

What skills is Manuela Hoffmann known for?

Manuela Hoffmann has skills like Advertising, Marketing Strategy, Marketing Communications, Marketing, Microsoft Office, Photoshop, Lotus Notes, Powerpoint, Microsoft Excel, Microsoft Word, Ac Nielsen, Business Objects.

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