Experienced Director in the beauty, Consumer goods, lifestyle and premium industries, in European and African functions of brand modernization, retail and digital transformation, and creation of new business models to adjust to changing markets and consumers.Entrepreneur in the Lifestyle industry in Africa. I have founded KEBE GROUP, a lifestyle universe and whose brands’ mission are to build, protect and nurture the everyday moments to make you feel good. Business Consultant always looking forward to new challenges related to Strategy & Innovation, Brand Management, Digital Transformation, Corporate Communication and Savoir-Faire & SustainabilityMy background has allowed me to:- Relaunch brands (Balneo, Miss Biopharma, Akwa Palace, Biopur) by making them contemporary and committed, both in terms of products, identity and the development of selective and wholesale distribution channels;- Modernize Homes (Parfumerie Cloquet, Les Laboratoires Biopharma, Di!, Akwa Palace) by developing new omnichannel & digital strategies (e-commerce, social networks), by planning new store concepts while renewing their communication code & physical, digital and CRM customer experience- Create new brands (BioRomance, Close, Kebe Home, Tagidor, Malaë, Yakeva) and distribution models, project family businesses (Parfumerie Cloquet, Akwa Palace) into the 21st centuryI like to infuse entrepreneurial energy into the teams I am responsible for in order to achieve the objectives defined and confidently create the projects of tomorrow by reaching everyone's full potential.▪️SectorsPremium: Cosmetics, Lifestyle, Home, culture, Hospitality, Retailers, CSR, Ethical luxury▪️Key skillsRetail and marketing strategy / Expansion / Innovation and product development / Digital / Merchandising and point of sale and Horeca concept / Omnichannel distribution / Transformation and change / Management of local and international teams