Manuela Moroșanu Email & Phone Number

Cluj-Napoca, Cj, Ro

Cluj-Napoca, Cluj, România

Cluj-Napoca, Cluj, România

Responsible for developing and implementing marketing strategies, communicating, and building awareness and positioning for the company's brand.• Content creating and community management on Facebook and Instagram;• Developing successful awareness, traffic and conversions campaigns on Facebook, Instagram and Google;• Creating email marketing campaigns with different goals, such as awareness, lead nurturing, building customer loyalty and managing the measurement of all campaigns;• Develop and manage digital content for the site, including blog articles, landing pages, updating content according to SEO plan;• Involved in daily communication with media, influencers and partners for the ongoing marketing campaigns;• Planning, managing, and promoting major different in-house events;• Identifying potential customers, developing promotions with advertising representatives;• Developing action plans based on brand analysis: consumer regards, internal sales;• Collecting & analyzing data from campaigns & social media posts and adapting the strategy accordingly;• Research and recommend features, ideas and solutions to create compelling digital content that increases consumer engagement and acquisition across channels.

Cluj-Napoca, Cluj, România

Responsible for online marketing activities for clients in the company's portfolio (for businesses in the fields of Rent a car, Real Estate, Health Care, HORECA, Commerce/Retail etc.), which imply:•Creating online marketing strategy for client's business;•Evaluating customer research, market conditions and competitor data;•Planification of marketing activities in accordance with the objectives of the client's business;•Analyzing campaign performance and preparing detailed reports with digital results and proactive insights;•Constant client communication, identifying business needs and providing solutions;•Administrating social media pages, writing high-engagement social media content that reflects customer's brand voice and also creating catchy yet simple visuals for social media posts;•Managing the distribution of content across all channels;•Creating social media marketing campaigns for different goals and audiences;•Planning and implementing SEO Strategies: on-page and off-page SEO, keyword research, optimizing pages for buying keywords, meta tags, description, and title optimization, content optimization for a specific keyword or phrase, optimize image alt, text and title, identifying and solving duplicate content, optimizing internal linking structure;•Managing the content on website(s), writing well-structured and SEO friendly blog posts;•Writing SEO advertorials published on media websites in order to obtain backlinks from other websites for client's websites;•Managing Google Ads accounts – creating and optimizing constantly Google Ads search campaigns, creating conversion actions through GTM (destination pages, events) and tracking them through Analytics;•Creating and managing display, video, shopping and app Google Ads Campaign;•Staying updated on industry trends and adjust the content strategy as needed.

Cluj-Napoca, Cluj, România

Cluj-Napoca, Cluj, România

Master'S Degree, Media Production

Bachelor'S Degree, Journalism

Psychopedagogical Studies Program, Level I