Brand Officer
Current• Managing a team of 4 in-house designers and social media managers, to ensure that all publications and digital communications including web applications are on-brand; • Managing 5 freelance designers, 2 design agencies, and 3 video production agencies on a project basis to ensure a cohesive visual identity and on-time delivery for all outputs;• Conceptualise and execute creative strategies for IRENA’s annual governing body meetings, including managing 2 event production companies, 2 multimedia agencies, and up to 3 installation contractors;• Work directly with the Director-General to ensure that digital representation is on brand, including directing video production and ensuring visual coherence of high-level presentations and other collateral and engagements;• Develop the creative concept and design of all digital media, including digital stories, infographics, and videos to promote key programmatic work;• Project-managed IRENA’s presence at over 50 major global events, including annual iterations of the UN Climate Change Conference (COP), World EXPO, World Energy Congress (WEC), World Future Energy Summit (WFES), International Off-Grid Renewable Energy Conference (IOREC), IRENA Innovation Week (IIW) and IRENA Assembly;• Conceptualised, designed, and developed IRENA’s first virtual assembly with over 1,500 participants and panelists via a tailored immersive online platform, including managing the AV and digital platform design contractors;• Created a virtual events strategy to manage the virtual transition during the pandemic, including a step-by-step technical guide to help streamline webinar requirements. Ensured consistency by streamlining the agency’s brand and visual identity and a standardised process for a user-friendly experience.