Manuela Allegrozzi Email & Phone Number

Londra, Inghilterra, Regno Unito

Londra, Inghilterra, Regno Unito

Londra, Regno Unito

Freelance work in the fields of Marketing and Event organization. Key clients and projects:Client: ARTROOMSFAIR Ltd (Nov 2014 - Feb 2015). Account and Event Manager responsible for the organization and execution of ArtRooms 2015 (www.art-rooms.org; 1000+ visitors). Direct responsibility of clients and leads; management of a team composed by 11 event assistants; management of the merchandising.Client: WiBee Srl (since Oct 2013). Project Manager responsible for the organization and execution of the Taiwan-Italy International Internship Programme (http://www.tip-programme.com/TIP/TIP.html). Responsible for the experience of 15 students; developed and managed relationships with the hosting organizations.Developed the ability of working with international clients; project management skills and business development.

49 Newington Causeway London Uk

Fidelity Salus, Perugia, Italy

Fidelity is a market leader in Italy that specializes in business intelligence systems, customer retention programs and marketing for pharmacies. Responsibilities included:• Senior account management for the central region of Italy, with direct responsibility for 40 major clients;• Training of clients on the use of the business intelligence system, analysis of clients’ sales performance and reporting, development of promotional activities aiming to increase sales, average customer expenditure and customer retention;• Business development jointly with the Sale Managers and the organisation of promotional events and exhibitions.Business results: managed successfully the client portfolio for four consecutive years (+8% sale value p.a.; +5.5% customer spend p.a.; +27% customer purchase frequency; 100% of accounts extended the service contract; won 20+ new long term contracts).Major achievements: Refined business development capabilities. Further developed skills in managing large clients; preparing, analyzing and debriefing reports on marketing and sales, organizing pharma conferences and exhibitions.

Perugia, Italy

Gem is a specialist consulting firm in SME loan services and SME business consulting. The firm operates at the national level through a network of business partners and 70 agents. Responsibilities included:• Marketing management with overall responsibility of marketing campaigns, digital marketing, organisation of promotional events, generation of marketing leads;• Account management for the central region of Italy, with direct responsibility of over 15 agents; • Assistance to the CEO on business development, particularly in terms of regional alliances with consultancy and accountancy firms.Business results: revenue from customers acquired through outbound marketing grew from 15% to 38%; no agent turnover.Major achievements: Launched over 20+ digital marketing campaigns. Developed skills in managing networks of agents and business development in a SME environment.

Città Di Castello, Italy

Pasqui is a laminating and printing company. Responsibilities included:• Marketing research for the positioning of digital printing products; • Support to the sales team in the management of orders and in the analysis of offers’ profitability.Major achievements: produced market research that was used by the firm’s management to introduce a new line of digital printing products. Developed skills in marketing research and team work.

Ronciglione (Vt), Italy

American Wolf was my family business. The firm was a shoe manufacturer, wholesaler and international retailer specialising in Italian mocassins. Responsibilities included:• Marketing management with overall responsibility of advertising, fairs and sales in the factory outlet; • Responsible for the design and market launch of a new line of products in Summer 2006.• General support to the administration, marketing, sales and procurement office.Major achievements: launched a new line of products that contributed to revenue growth. Helped in the organisation of 10+ fairs across Italy and ran two successful advertising campaigns. Developed entrepreneurial skills and the capabilities of working in teams, managing people and managing projects.

Postgraduate Event Management Diploma

Summer School On Perspectives Of Business Performance Management

Master Of Business Administration (Mba) In Innovation, Distinction. Double Degree With The University Of Perugia

Master’S Degree In Communication, 98/110