Manuel Abellán Serna Email & Phone Number

Madrid, Community Of Madrid, Spain

Helping an education community of 1.6 million students, 145K professors and researchers and 60K admin staff of Universities, Research Centers and Business Schools embrace a transformation with the broad Microsoft portfolio of cloud, apps, devices and security.

Madrid, Community Of Madrid, Spain

Responsible for sales of the cybersecurity division: services (SOC, audit and consulting) and solutions, focused on protecting assets (cloud, hybrid infrastructure and data) and users from present cyberattacks.

Madrid Area, Spain

Responsible for sales of security (NAC, NTA, CASB and end-point integration, SOAR) and communication & analytics solutions (SD-WAN, LAN: DC and campus, WLAN), including cloud (SaaS) and corresponding IaaS models to large enterprise accounts. Responsible for sales relationship with Vodafone and Orange Spain.◈ I helped customers with their objectives both in terms of business impact and IT requirements and budget.◈ I organized training sessions and events with Vodafone and Orange presales and sales. I worked with Vodafone and Orange product managers in the definition of new services.◈ Miller Heiman sales methodology. Internal reporting via salesforce.com.

Madrid, Community Of Madrid, Spain

Responsible for sales of communications and security solutions (UC, LAN, WLAN, NAC, comms segmentation and encryption technologies) to large public administrations in Spain: Ministries, regional and city governments and universities. Communication with key customer counterparts (General Directors, Deans and IT managers) to attain control of tendering and purchasing processes.◈ Participation in IT sector events in order to promote Alcatel-Lucent Enterprise brand within customers: e.g. "Jornadas Técnicas de RedIRIS" o "Foro de Redes de Campus" with IT staff of Universities and Research Centers.◈ Target Account Selling (TAS) sales methodology. Salesforce.com reporting

Responsible for price-setting, end-to-end profitability and sales of multiservice access products in Telco accounts in CALA region and southern EMEA (Telecom Argentina, CANTV, Telmex, …) Business management of offers to telecom carriers in the multiservice access segment, coordinating several inputs from finance, engineering and supply chain, controlling costs, setting prices and internal distribution of margins to come up with a comprehensive and winning offer, ensuring E2E profitability and sales volume.

Madrid, Community Of Madrid, Spain

Responsible for managing the customer support team of the access network management system for all telecom operators globally. Responsible for the deployment and support of the access network management system for all telecom operators globally.

Madrid, Community Of Madrid, Spain

Responsible for managing the deliveries of network management systems to customer telecom carriers (Korea Telecom, Bell Canada, AT&T, ARCOR, Saudi Telecom Corporation, …) and for coordinating the customer support local teams for such carriers. Assessment, coordination and training of customer support engineers. Interface between the development product house and the telecom operators. Ensuring acceptance of new product versions in order to recognize revenues (EUR 30 mill). Project Management of maintenance versions.

Nuremberg, Bavaria

Responsible for introduction of multiservice access solutions into international telecom service providers market. Contacting prospect telecom operators and sales teams pushing for a first deployment of the Lucent multiservice access network solution. Interpreting customer requirements, convincing telecom operators that the Lucent solution was technically superior.

Madrid, Community Of Madrid, Spain

Development of access networks equipment and management software for ISDN, POTS (V5 interface) and ADSL. OPAL Project for Deutsche Telekom. AnyMedia access node and network management project.

Executive Mba

Erasmus, Electrical Engineering

Telecommunications Engineer, Telecommunications