Manuela Brandão Borges Email & Phone Number

State Of São Paulo, Brazil

São Paulo

São Paulo, Brasil

São Paulo, Brasil

São Pauo

São Paulo, Brasil

• Implementation Loyalty Dotz program at the retail market and negotiations with software house companies and retail partners.
• Managed the successful implementation program at retail partners within budget, schedule, and relationship with different areas of the company (sales, growth, trade marketing, technology, legal department, finance )
• Worked with agile ceremonies and tools to follow up the projects, like, daily, retrospective, review, planning, Trello and Azure.

São Paulo Area, Brazil

• Startup that connect professional and companies with flexible Jobs. Founder
• Responsible for sales, marketing and product management
• Sales Development Representative (SDR) Training, in partnership with Universidade Previsível
• Consultant in projects to implement flexible work schedule in companies Highlights:
• 2nd place at Fiesp Accelera – Nov/18
• B2Mamy pulse program – 2018

São Paulo E Região, Brasil

• Startup – Sub-acquirer Consultant
• Design and implementation of commercial strategy;
• Prospection of new partnerships and distribution channels;
• Relationship and negotiation with acquirer companies and implementation of Elo flag, as sub-acquirer.

São Paulo, Brasil

Learning about the startups ecosystem, with several of mettings and courses at Campus São Paulo, Cubo and Sebrae (empretec).

São Paulo Area, Brazil

• Implementation of interoperability among all acquirer companies (Rede, Cielo, Getnet, Stone and Pagseguro);
• Development of Web channel and APP for commercial affiliates;
• Responsible for Executive Committee and Board of Directors monthly reports, covering products’ performance and variance explanation.
• Structured and implemented Product Communication Plan (email marketing, direct mail, online sales, etc.)
• Goals assignment and results monitoring by channel and segments
• Increase in receivables prepayment volume (prepayment to merchants) from 18% to 25% of total available, and 17% growth in prepayment revenue in 2016 compared to 2015

São Paulo Area, Brazil

• Responsible for São Paulo and Rio de Janeiro areas, approximately 2.000 customers and led a 9 people team
• Increased market share from 29,5% to 36,1% in 2012;
• Improved strategic sales and customer service processes, increasing sales volume by 22% on credit and 30% on debit in 2012;
• Negotiations with clients, resulting in MDR (merchant discount rate) improvement and
• Analyzed and mapped new business opportunities, leading to customer portfolio expansion;
• Negotiations of Trade Marketing proposal for customers.

São Paulo Area, Brazil

• Product responsible for 20% of the company's result in 2007 (43% growth in the financial volume anticipated to customers, reaching a 26% penetration);
• Led customer segmentation research and surveys with IBOPE;
• Developed a study on price elasticity and the propensity to accept prepayment by merchants, increasing pre-payment volume;
• Prepared monthly reports for Executive Committee, and Board of Directors covering the product performance and variance explanation;
• Implemented Product Communication Plans (email marketing, direct mail, online sales, etc.)

São Paulo Area, Brazil

• Managed the successful implementation of SAP (MM, FI, AA e CO) and XRT within budget and schedule, including RFP process, contract negotiation, scope definition, and risk mapping, in partnership with IBM Consulting;
• Process mapping, review and validation with different areas of the company for modules MM, FI, AA, CO;
• Intense participation in the development of Integrador Contábil software, for automatic collection and accounting of card transactions, from legacy systems, achieving above than expected quality, within schedule.

• Led the Sales Variable Compensation System restructure, to ensure alignment with Company strategy;
• Responsible for expenses annual budgeting, forecasting, and monitoring processes;
• Managed the successful implementation of the company's expense system by sector, through the intranet.

São Paulo Area, Brazil

• Responsible for large corporate customer negotiations

São Paulo Area, Brazil

• Responsible for all aspects of the sales process including marketing segmentation, account management, product invoice, delivery and follow up

Mestrado, Mpe

Mestrado

Product Management

Human Behavior, Special Student

Course, User Experience Design

Course, Stategy Marketing

Mba In Services Marketing

Mba In Finance

Business Administration