I shape the value proposition for the Alux mobile app relying on a deep understanding of the user’s psychology. Connecting product/BU teams with marketing, influencing product roadmap, and integrating marketing strategy into key product and business decisions.

Development, alignment and implementation of digital media strategy for clients in various industries: luxury, beauty, FMCG, automobile, technology, insurance and more.- Lead client relationships on topics like digital strategy, translating their business objectives into digital KPIs and evaluating campaign performance- Develop digital strategies (for Facebook, Instagram, YouTube, Pinterest etc) and Performance campaigns (Google Search, programmatic buying) in close collaboration with creative teams. - Performance tracking and optimizing campaigns based on audience behavior and specific response rate

Petrus Communications is an an award-winning recruitment marketing and research consultancy.Key responsabilities:- Plan and run social media and Google Adwords campaigns aiming to promote various international events- Monitor and optimise ongoing social media activity, as well as providing insightful performance and audience reports- Create and implement the social media communication strategy for both Petrus Communications and its clients- Updating the company's website in order to promote its projects and reflect the company's values

QS is a global leader in higher education marketing.Key responsibilities:- Plan and implement display advertising campaigns on Topuniversities.com designed to reach the right audience and meet client's goal- Assess the website's inventory targeting and forecasting according to each campaign 's goal in order to propose the best solution to the client- Monitor ongoing campaigns and implement optimisation techniques to ensure campaign's success

QS is a global leader in higher education marketing.Key responsibilities:- Assist Product Manager in designing product development and lead generation strategy for QS Virtual Events- Review collected data from previous events in order to elaborate the SWOT analysis and target audience profiles- Create and implement email marketing campaigns designed to promote QS Virtual Events- Monitor activity using web analytics and CRM tools in order to track user engagement- Assist Marketing Manager in designing the social media strategy for promoting the company's virtual products - Content development for Topuniversities.com, as well as maintaining and updating the monthly content plan for the website