Industrial engineer with experience in marketing, loyalty programs and customer service. Mainly focused on fast moving consumer goods companies, technology and financial and software services. In charge of generating market analysis and customer segmentations utilizing data analytics, structuring communication strategies for different channels, analysis and update of commercial indicators. Project management support for loyalty programs, incentives and corporate partnerships to fulfill customer satisfaction and experiences. In addition, experience working with advertising and marketing agencies to develop merchandising and plan different types of events. Advanced knowledge of Excel, SAP and SQL.