Manuela Rotstein Email & Phone Number

Israel

Defines and develops multi-channel campaigns, including emails, SMS, Facebook, Twitter, WhatsApp, and live events. Refines audiences, goals, messages, and slogans. Edits and produces posts, photos, and videos.Works with media personnel and serves as the spokesperson for the movement at both local and international events.Former Director of the Digital Team: Managed the movement's website, coordinated a team of 10 volunteers, and trained groups to support digital efforts.Main achievements:I led, together with an amazing team, a Jewish-Arab human chain of peace amidst the 2021 war in Gaza. https://www.youtube.com/watch?v=JgcTlqPc7mkTogether with a team of three activists, I established a daily vigil to support the families of the hostages and to demand an immediate deal from the government. From the third week of the war, I have been coordinating intra-organizational communication and serving as the spokesperson for the foreign press, resulting in worldwide exposure of the hostages' plight.

Tel Aviv, Israel

Member of the management team: responsible for the development of the organization's resources. I managed the donor CRM, developed relationships with foundations and private donors, and managed multi-channel campaigns across Facebook, Instagram, WhatsApp, emails, phone, and face-to-face interactions.Main achievement:I spearheaded an ambassador campaign that generated over 1,400 new donations in just two weeks: https://www.jgive.com/new/he/ils/donation-targets/84274

London, United Kingdom

Developed GiveitAPP: a mobile-first platform for online giving on special occasions, religious holidays or social events. https://www.giveitapp.org/Worked together with MDS UK Patient Support Group to improve the lives of patients through digital. Website Development. Digital Fundraising, Google Grantshttp://www.mdspatientsupport.org.uk/Developed HelpText: an SMS Text based helpline platform used for HIV prevention and Sexual Health promotion in Belize - www.helptext.ukProduced and implemented UX, SEO & content guidelines for Nonprofits: The Giving Machine www.thegivingmachine.co.uk, HAGA - Action on Alcohol haga.co.uk, The Space thespace.org & others

Run fundraising campaigns, major donors communications, foundations applicationsProduced printed and digital contentManaged doctors and lawyers' support team during drop-in sessionsDesigned and managed a custom-made clients and volunteers database

Led digital marketing during Vanuatu and Nepal Emergencies achieving record organic traffic and ROI.Designed and delivered a Consultancy Skills programme for the digital team to implement Unicef UK digital roadmap.

London, United Kingdom

Delivered an integrated content and product strategy to increase Global Radio traffic and conversion rates on websites and apps.Brands Developed: Classic FM, LBC, Capital FM, XFM, Capital Xtra

Developed an integrated user experience and content management system for BBC Learning.Optimised BBC Olympics content achieving first positions on all main keywords.Run digital marketing campaigns for key BBC brands across all platforms: SEO, PPC and CRM.

Led the implementation and delivery of three £500,000 websites Managed the development of a virtual reality game aimed at training teenagers parentsCreated content and apps and delivered the rebuild of BBC Languages

Master Of Science (Msc) Summa Cum Laude, Cognitive Science

Bachelor Of Arts (B.A.), Linguistics