Manuela Silica Email & Phone Number

Bucharest, Romania

Bucharest, Romania

As a Business Development Director at an advertising agency with over 22 years of experience in consumer engagement and field force communication, my focus is on driving the company towards a new era of growth and innovation. My mission is to elevate the agency's offerings, delivering a fully integrated services experience to clients that is both comprehensive and cutting-edge. With a keen eye for detail and a passion for staying ahead of industry trends, I am dedicated to positioning the company as a leader in the field of advertising and communication.

Bucharest, Romania

Senior point of contact for daily business management;Establish and maintain the client relationship standard of excellence for the agency to follow;Manage senior client expectations, increase client satisfaction and engagement;Identify and develop new opportunities within existing clients to maximize account growth;Determine the strategic direction and tone for all client accounts;Stay ahead of the curve on areas of the agency’s specialties and core competencies;Ensure all work is completed on time, delivered to the clients’ strategy and budget;Negotiate beneficial and competitive rate cards and contracts with client procurement teams;Pursue new ways to contribute to overall agency and client profitability;Actively input into the development of agency’s strategy;Promote the agency’s purpose, vision and values and strategic objectives (both internally and externally);Establish strong relationships across all agency disciplines, (other operating countries) and other owner-related businesses;Monitor and manage staff development, reviews and hiring for roles within Client Services and/or Project Management;Mentor fellow employees.

Senior point of contact for daily business management, selling new ideas and solutions, establishing strong relationships with senior clients;Provide outstanding services together with my team and build client confidence;Deliver creative solutions to prospective clients and help build the business of current ones by identifying new opportunities;Develop process improvements to ensure client satisfaction;Plan, develop and manage client projects, determining a project's schedule, scope and budget;Direct the team in meeting client and company objectives;Recruited and developed the teams under direct supervision.

Bucharest, Romania

Managed a portfolio of client accounts and monitored the ongoing advertising activities related to them;Reviewed progress and delivered the client’s advertising projects;Conducted meetings with the clients as well as informed them about the current work status of their marketing & communication projects;Established relationships with new clients and maintained and nurtured business relationships with existing clients.

Bucharest, Romania

Defined strategy and implemented projects, devising various types of campaigns (including via social media, sms or in-store), related budgets and cost control mechanisms, as per clients’ briefs;Structured action plans and timeline for project execution; day-to-day implementation and prompt (daily,weekly) reporting to clients on every project milestone;Hands-on project coordination that also included incident resolution, final evaluation and impact assessment, as well as inventory and resource management;Attentively analyzed sales evolution and intervene when necessary to adjust stages or take on the spot decisions.

Bucharest, Romania

Managed the social media marketing strategies for our clients;Covered the implementation of marketing and social media projects;Built strong digital presence for our clients;Conducted competitive analysis studies on client competitors, including digital footprint analysis;Realized performance reports for clients and generated performance profile activity.

Contacted prospects, established meetings with partners, signed contracts, managed and maintainedrelationship with business partners;Provided end-to-end project management for online projects;Defined project requirements and prepared budget;Collaborated with internal teams to design, develop and implement the digital projects;

In charge of a 8 person team, responsible for sales of financial services (credit cards, personal loans, mortgages) for all major banks: HVB Tiriac Bank (Unicredit Bank), Banc Post, OTP Bank, Pireus Bank, Raiffeisen Bank.