In close collaboration with my clients, I develop customized & and individualized design solutions for UX/UI, branding, and online and offline marketing projects. I collaborate with local and international brands and strive to get the best results for my clients ensuring that their products are enhanced by unique, consistent and contemporary design solutions that work. My collaborative network consists of both established and up-and-coming talented individuals including developers, copywriters, 3D artists, moviemakers and photographers. This enables me to handle large-scale projects that cover several creative disciplines, which is something I love — and do on a regular basis. 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦→ UX Design: Craft intuitive and seamless user experiences tailored to end-user needs.→ UI Design: Design modern and aesthetically pleasing user interfaces that not only look good but also function effectively, enhancing user engagement and app usability.→ Web Design: Create responsive, mobile-friendly, and visually captivating websites tailored to each brand's identity, ensuring they perform well across all devices.→ Design Systems: Develop cohesive design languages and systems that streamline the design process, maintain consistency across products, and ensure scalability for future growth.→ Branding and Rebranding: Shape and revitalize brand identities through careful strategy and design, ensuring they resonate with the target audience and stand out in the market.→ Design of Online and Offline Marketing Assets: Produce compelling marketing materials, from digital ads and social media graphics to print collateral, ensuring each piece aligns with the brand's voice and message.→ Art Direction for Ads and Video: I guide aesthetics of ad campaigns and videos.→ Digital Project Management: Oversee and manage digital projects from inception to completion, ensuring timely delivery, adherence to specifications, and optimum quality.

· Collaborated on the end-to-end design process for the Apcoa Flow App and the internal dashboards, from conceptualisation to development.· Actively participated in cross-functional discussions and worked closely with developers, country managers and stakeholders to align design solutions with technical feasibility, project and business goals.· Conducted internal and external research, and gathered information and feedback to identify pain points and opportunities to improve the user experience across 14 markets in Europe.· Facilitated internal workshops involving stakeholders to craft the new brand's look and feel.· Conceptualisation, design and implementation of a common design system for the app and the dashboards based on the new look & feel of the brand.· Designed intuitive and visually appealing user interfaces that adhere to the new brand guidelines and best practices.· Maintained strong attention to detail to ensure pixel-perfect designs and a polished user interface.· Collaborated with marketing teams to enhance and align consistently the brand assets after the brand refreshment.· Collaborated closely with developers to ensure seamless implementation of design elements, prioritise design tasks and ensure timely project delivery.· Provided valuable insights and feedback during design critiques and brainstorming sessions, contributing to the iterative design process and ensuring high-quality output.

· Designed a modern and visually appealing responsive Sass website for Webflow, ensuring optimal user experience across devices.· Executed a successful rebranding project, revitalizing and enhancing the company's outdated brand identity.· Developed comprehensive brand identity, outlining visual elements to ensure consistency across all brand touchpoints.· Created a compelling set of images and illustrations, online marketing assets that effectively communicated the brand's message, resulting in increased engagement and brand recognition.· Implemented user-centered design principles and best practices to enhance usability and engagement on the website. Created wireframes, interactive prototypes to visualize and communicate design concepts effectively.· Collaborated closely with developers to ensure seamless implementation of design elements and maintain design integrity.· Designed marketing collaterals, including presentations, infographics, and social media assets, to support online marketing and brand awareness.· Worked closely with the marketing team to develop effective content strategies aligned with the brand's tone and messaging.· Actively monitored industry trends and design innovations, staying up-to-date with the latest design tools and techniques to drive continuous improvement in design practices.

· Structuring input and shaping it into coherent in-app campaigns and pitch-decks.· Creation of high-quality in-app campaigns for external clients. Development and implementation of creative, media-neutral ideas and concepts for integrated campaigns (online) for external clients.· Working with other designers to raise the design quality and effectiveness and contribute to the expansion and evolution of the brand’s design language.· Defining, crafting, and evolving template designs within the brand's visual systems.· Ensuring a consistent design approach across marketing and sales assets.· Building a solid understanding of the design process within the sales team.· Improved internal processes and collaboration to take design output to the next level in terms of impact, effectiveness and efficiency.𝗕𝗿𝗮𝗻𝗱𝘀: Nike, Adidas, Puma, Opel, Nissan, Ford, BMW, Ferrari, Kia, Heineken, Ferrero, Nespresso, Knoppers, Burger King, Amazon,V-bet, Bwin, Audible, Etoro, Banco BPM, NBC Universal, Estee Lauder, Ubereats, Calvin Klein, G-Star, Motorola, Kaufland, Rowe.O2 Kia, Euro 2020, Bundesliga.

· Implemented a minimalistic and timeless website user interface design that allowed the studio's design pieces to take center stage, reflecting their artistic vision and craftsmanship.· Integrated dynamic and interactive elements, such as animations and transitions, to enhance user engagement and create an immersive browsing experience.· Worked closely with the development team to ensure the website's design integrity and flawless implementation of interactive elements.· Collaborated with Sergio del Puerto and the team to refine and iterate on the design, incorporating feedback and maintaining alignment with the studio's creative vision.· Ensured the website's responsiveness and optimized performance across various devices and browsers to provide an exceptional user experience.

· Expanding upon the design aesthetic and UI of the tool, connecting the overall look and feel to the brand and product vision while working closely with the UX team.· Building and supporting a unified design, interaction, and component library easy to use, for the development process for Frontend.· Helping guide brand identity and design system, while designing and producing content for branding and marketing campaigns.· Establishing a strong visual language for social media content.

• Developing and designing online and offline assets for events, workshops, campaigns, web, marketing, and sales assets.• Reshaping, adapting, and expanding existing brand guidelines. Assisting in the continuous development and maintenance of the design standards, and guidelines in every project, creating coherent messaging across channels.

· Crafted an e-commerce website for WordPress, rejuvenating the brand's aesthetics, and delivered a comprehensive range of branded assets to the company.• Defined project planning and controlling the team and budgets.• Conceptualising, designing, delivering, and iterating on end-to-end experiences to help customers and business to grow better.• Shaped and refreshed the new brand identity and design system, while designing and producing visual content for marketing materials.• Combining different design disciplines into a comprehensive brand presence (UX/UI, branding, print, Art direction).• Working closely with the stakeholders on the mission of creating and evolving the brand visual identity, keeping it consistent across all touchpoints.• Developing and designing online and offline assets for events, workshops, campaigns, web, marketing, and sales assets.

· Founded and directed a startup agency specialized in webdesign, branding, and video production.· Conceptualisation and design direction for multi-platform brand & and launch campaigns.· Setting clear goals, running project loads, and allocating resources accordingly to ensure deadlines and budget are met and team members are set up for success.· Drive complex and technical creative projects with multiple stakeholders in an effective way from conception to implementation.· Planning, controlling, and leading demanding design processes in interdisciplinary teams.· Creating successful workflows that empowered collaborators, partners, contractors, and employees to contribute to projects successfully.· Ensuring that design and creative projects are delivered on time and to budget ensuring commercial success.· Assembled and guided the entire agency team through recruitment and leadership.· Managing various calendars and timelines to prioritize and organize work and deadlines.· Collaborating cross-functionally with client internal marketing, development, and production teams.· Generating clear ideas, concepts, and designs of creative assets from beginning to end. Generate ideas for pitching and proposals.· Establishing and setting up design guidelines and design systems.· Helping define and communicate the design strategy and vision of the company.· Providing quality control over design output and production. Controlling the look, feel, and execution of online and offline marketing campaigns.· Preparing and running shootings, liaising with directors/photographers, and managing the production process from concept through to execution in collaboration with a Producer and a Director.· Setting visual direction for photo shoots, video shoots & and editing.· Planning and implementation of budgets to ensure quality and efficiency.

· Translating briefing requirements into exciting and thrilling travel visuals for social media and online campaigns.· Generating original and strategic visual concepts, mood boards and layouts in response to briefs.· Developing and evolving the brand design language based on a existing corporate identity.· Being organised and detail oriented to efficiently and accurately deal with large number of deliverables on a daily basis.· Following projects from start to finish, working collaboratively within and outside the marketing team on ideation, creation and implementation.· Creating compelling data visualisations for product and presentations· Ensuring consistency of brand and creatives across digital customer touch points.· Collaborating with the marketing and PR teams to create compelling engaging content responding to the needs of audiences across EMEA.· Creating conceptual designs for animated HTML5 banners and evaluating performance for implementing learnings to future designs.· Recruiting and interviewing freelance designers.

· Creating, designing & revising digital assets across collateral such as, landing pages, product pages, banner ads, social media content, emails & infographics.· Collaborate across disciplines with the product managers, development, marketing, and content teams.· Translating business goals into clear digital communications, while maintaining a high design standard and respecting the brand integrity.· Creating a cross-channel visual strategy and be responsible for the look and feel across Rakuten marketing channels.

· Defining design strategy, brand, guidelines and layout systems for 4 different magazines.· Editorial design and layout for print publications including the communication campaigns of each issue.· Coordinating with the editorial team to create layouts that delight the readers.· Designing magazine ads, communicating with advertisers and manage timelines.· Designing editorial pages, from flowing text to creating simple graphic elements.· Being the point of contact for liaising with external suppliers, such as printers· Leading and shaping the editorial design team· Managing project priorities, deadlines, and deliverables.

· Redesign and rebranding, editorial design, art direction, leading the design team, coordination with printer.

· Moving between widely varying projects, both stylistically and technically, in a fast-paced and deadline-driven environment.· Assisting with everyday projects, including branding, editorial design,, web design, online and offline marketing assets.· Work with all aspects of the organisation - Marketing, Editorial, Printers, Development - to refine and develop graphic design solutions for customers.· Handling projects from initial stages right the way through to finished artwork.· Actively researching for references, and trends.· Preparing and presenting projects to clients.· Providing quality assurance over creative deliverables.· Taking ownership of the results and process of your projects by managing the daily workflow

· Contributing to the development of concepts and translating them into visuals· Shifting between various types of design work.· Assisting in productions and shootings.· Creating illustrations and infographics

· Executing creative concepts within a team environment (with a copywriter) for both online and offline media channels.· Helping designing, concepting and executing digital experiences, social, and broader branding campaigns.· Developing concepts and deliver against the creative brief deadline.· Collaborating with seniors to produce high quality 360º advertising campaigns.· Attending voice recording sessions with the senior copywriter.· Presenting work internally to creative leads, planners, and account teams.· Developing final layouts and final artwork that was following client’s brand guidelines.