Worked with a 3-person Marketing and Sales Team to create effective digital strategies. The result: a 20% boost in US brand awareness. Streamlined promotions for better efficiency and saw a 15% improvement in digital campaigns. Focused efforts on the competitive US market, achieving a 25% growth in market share. Teamed up with International Sales Representatives for pricing strategies, leading to a solid 10% profit increase.

Played a vital role in shaping and executing data-driven paid search campaigns, managing bi-weekly reports for two clients with budgets ranging from $100K to $12MM. In collaboration with a dynamic 5-person Paid Search team, we navigated Google, Bing, and SA 360 platforms, successfully achieving goals in grocery, automotive, and CPG verticals. Daily monitoring and adjustments to SEM campaigns, totaling around $400K annually, provided valuable insights on a regular basis. Skillfully implemented keyword and ad copy builds in Google Ads Editor/SA 360, adhering to industry best practices. Notably, restructured an automotive client's Google account for optimal cost per lead results. Regularly presented comprehensive monthly SEM performance reports directly to clients, both in-person and virtually.

Analyzed social media metrics on Twitter, LinkedIn, and Facebook to create useful reports. Collaborated daily with account teams for digital tasks and taught the team digital skills quarterly. Assisted the manager in handling Google ad search campaigns, dealing with keywords, ad copy, and landing pages.

Crafted monthly marketing strategies that aimed to elevate social media engagements, boost attendance, and enrich content. My routine involved the creation of daily content, graphics, and flyers using Canva, all geared towards enhancing our online presence and fostering engagement.

Once a week, I communicated with students through email, Facebook, Skype, and calls to encourage them to attend DePaul University. I used Slate software to keep track of international student enrollment. By personally calling admitted students, we saw a great 40% increase in enrollment in the last quarter of 2018.

Worked closely with colleagues and supervisors every day, creating specialized marketing plans for our diverse clients. Designed weekly content calendars for Instagram and Facebook, giving clients strategic tools for their social media. Set up detailed Excel sheets for each client with clear categories, helping them connect better with their target audience.