Manuela Villa Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Georgia, Us

• Develop and execute strategic marketing tactics in line with each Marriott Cluster/Property to drive top line revenue across all segments (Leisure, Group, Travel Agent and Bridal), enhance customer retention and brand loyalty• Provide monthly reporting briefs, quarterly and post-campaign analysis for clients, including performance of campaigns and channels, along with return on investment statistics• Help manage online marketing, search engine marketing, search engine optimization, social media, display advertising, retargeting, OTA partnerships, email marketing, direct mail, collateral development and print production for 350+ Marriott properties across 9 clusters• Present marketing plans, best practices, trends and performance reports to key stakeholders• Traffic various types of ads and digital campaigns via ad servers (DFA & DCM)• Ensure marketing is on-brand and channels are optimized for revenue generation, ROI and stakeholder profitability• QA all campaigns to ensure impression delivery, revenue tracking and make optimizations to under-performing line items• Serve as the agency’s ‘guru’ for all AdOps questions or needs• Create timelines, assign resources, track budgets and project manage the development of content, creative assets and paid media plans• Participate in annual revenue forecasting and goal setting to ensure budgets are appropriately funded, effectively deployed, and carefully managed• Oversee the creation of HTML5 emails, responsive landing pages, display banners, digital artwork, advertising copy, newsletters and videos• Help create digital, social media and paid search campaigns; ensure alignment of business goals, creative strategy and integration with organic content• Perform campaign analysis including performance of creative, channels, revenue, ROI to guide future strategy. Develop dashboards utilizing Tableau, advanced Excel and/or SQL• Build and maintaining strong relationships with clients, vendors and partner agencies.

• Develop and help implement yearly advertising campaigns for multiple clients• Manage social media channels and assist with social media initiatives• Track travel and hospitality industry, marketing trends and innovation to develop new strategies• Support planning and translate creative and media strategies into tactical implementation and management for multiple Marriott Clusters and individual properties • Act as daily contact for various properties, cluster stakeholders, corporate partners and disseminate information to the rest of the team• Perform and implement ongoing audits of web content, key words and online marketing placements for search engine optimization • Help create social media campaigns, including implementation as per company guidelines, sharing best practices and tracking/reporting on the campaigns• Responsible for successful tagging and trafficking of digital initiatives using DoubleClick• Run monthly analysis and post-campaign reports detailing campaign performance• Liaise between accounting and vendors to resolve billing discrepancies and ensure timely payment of invoices• Write creative briefs and change orders in order to streamline and maintain detailed project logs• Work closely and collaboratively across functions with senior account, creative, digital, analytic, media and traffic teams

Atlanta, Georgia, Us

• Help maintain social media channels and create content calendars for multiple clients• Create and manage print press clippings and digital media clippings on a daily basis• Monitor and track media coverage using CisionPoint and Radian6 • Compile media and invite lists using Vocus• Write press materials including press releases, fact sheets and online listings• Research industry trends, client opportunities, key influencers and case study materials• Assist with planning, creating promotional materials and execution of events• Compile analytic reports from social media platforms to monitor engagement, growth and trends• Work directly with Tourism boards to ensure that clients are represented in all plans• Compile and edit monthly newsletters through Constant Contact and MailChimp• Write and post material on various blogs and event websites

• Write articles for the College of Social Sciences bi-yearly newsletter• Compile Media Day correspondence to create a communications portfolio• Organize past communication and create templates for future use• Assist in research and development for the department’s social media plan• Assemble press kits• Plan and execute sales trips, site visits and donor entertainment

Flowery Branch, Ga, Us

• Help organize and conduct pregame events and giveaways• Collect fan information for a new Falcons database • Assist in creating and administering surveys about sponsor retention• Actively participate in weekly team meetings• Brainstorm with the Sales and Marketing Team on development of effective marketing programs targeting specific need periods

• Plan promotional events and fun community activities• Engage in the entire leasing process from giving tours to generating contracts• Manage all billing – account receivables and payables• Schedule and prioritize daily team activities congruent with tenant’s needs