Manuela Villegas Email & Phone Number

Miami, Florida, Us

As the CEO of Yes Sir, I lead a growth marketing agency that leverages Lean Startup methodology to drive innovation and achieve measurable results. We specialize in marketing automation, developing purchase flows, and optimizing customer retention strategies. Our team creates comprehensive digital solutions that enhance SEO positioning and increase brand visibility. By integrating data and advanced technologies, we maximize the effectiveness of advertising campaigns and streamline acquisition costs for our clients.

Bogotá, Co

As an Endeavor mentor, my role is to guide high-impact entrepreneurs in making key strategic decisions, leveraging my experience and knowledge gained in the business world.

As a professor at Sí Señora, I lead the initiative to democratize digital marketing education, with a focus on growth marketing. Sí Señora provides specialized training from experts to support businesses, startups, and individuals across LATAM. We believe that digital marketing is more than a trend; having an active online presence, an updated website, and strong search engine positioning are essential for modern enterprises and personal brands. Through our courses, bootcamps, and advanced specializations, we aim to equip technicians and advertising professionals with the skills they need to excel and advance in their careers.

In my role, I lead the development of strategies and implementation of technological plans for various clients, including:- Grupo Gente (Multimoney, Beto, Impulsat, Pei) in Guatemala, Costa Rica, and El Salvador: Overseeing DevOps AWS, digital asset creation, and website monitoring.- Autogermana (BMW, MINI, MOTORRAD) in Colombia: Creating and enhancing custom e-commerce solutions.- Luker Chocolate in the USA, UK, and Canada: Developing digital assets and providing MVP solutions for trade shows and events.- FOCUS Bicicletas and BCM Bicicletas in Colombia: Integrating Spiga with Shopify to streamline operations.

Bogota, Cundinamarca, Co

As a leader in developing methodological and tactical strategies, I focus on achieving brand objectives through comprehensive campaign management for both B2B and B2C clients. This includes defining goals, metrics, and success factors, evaluating creativity, and setting up new campaigns. I oversee the development and implementation of strategies across social media, content creation, SEO, SEM, digital advertising, software development, and data analytics. My work involves creating tailored solutions based on conversion sources and problem formulation for a diverse range of brands, including:- Lenovo (Colombia, Mexico, LAS)- Chevrolet (AutoGrande, LlanoGrande, RioGrande)- Autogermana (BMW, MINI, MOTORRAD)- Sony Music (Colombia, Perú, Ecuador)- Luker Chocolate (USA, UK, Canadá)- Seguros Falabella (Colombia)- Easy Cencosud- Black and Decker- Banco Falabella (Colombia)- Skandia

Bogotá, Cundinamarca, Co

I oversee the creation and execution of communication strategies to enhance user interaction and brand visibility online. Unlike dating sites, Glubers offers a unique service that connects two groups of friends—typically three men and three women—in real-life settings, like bars, to create exciting and novel experiences. My role involves developing and implementing social media strategies on platforms like Facebook and Twitter to boost brand positioning and community growth. Additionally, I strategize and plan the brand’s web presence to align with its communication goals

Bogotá, Bogotá, Co

I oversee the creation and execution of digital communication strategies to enhance user interaction and brand visibility online. I developed working methodologies such as publication manuals, social media communication guides, and digital performance analysis. Additionally, I implement social media strategies on platforms like Facebook and Twitter to boost brand positioning and grow the community. I also plan the brand’s web presence in alignment with its communication objectives.Brands:Honda Autos ColombiaAmarilo (CiudadVerde)LocatelDentisaludKienyKeColmédicaAlamaulaAR ConstruccionesBirkenstockSika

I lead the development and execution of online communication strategies to enhance brand visibility and user engagement. We focus on crafting and implementing social media strategies on platforms like Facebook and Twitter to boost brand positioning and community growth. Additionally, I oversee strategic planning for the brand’s website to align with its communication objectives.Our portfolio includes:DivercityPastas MonticelloCerveza Pilsen BavariaCultura de Frio (Bavaría SAB Miller)Colchones PrimePopsy HeladeríasMaravillas del Mundo en Arena (event)Presto (fast food)

Bogotá, Bogotá, Co

As a leader at EMPECE, I apply anthropological and sociological methodologies to analyze consumer behavior, generating comprehensive insights into purchasing habits across various demographics. This analysis informs strategic recommendations and helps shape effective advertising campaigns.I conduct macro-level research on relevant topics to proactively contribute to the design of strategies and campaigns. My role includes optimizing digital media use to deliver impactful advertising messages, activating and supervising campaigns, and analyzing KPIs for optimization and follow-up.Our portfolio features:Aguardiente 180 (Licorera de Cundinamarca)Contro Comercial Atlantis PlazaEasy Hogar y ConstrucciónAlcaldía de OcañaBoca Juniors (Master franchise)Sergio Fajardo (presidential campaign)City branding: Department of Pereira, Department of Boyacá

Publicista, Social Media

Publicista, Social Media

Education record