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Purpose driven Fortune 500 senior executive, growth driver, and strategic business leader with background in driving growth across consumer goods, brand marketing, product innovation, sales, and strategy consulting. Worked and lived in 10 different countries and led enterprise turnarounds while introducing disruptive growth strategies across large geographies. Strong FMCG marketing, sales, business development, operations, and general management experience across Europe, Middle East, and Asia-Pacific. Full P&L accountability (scaled at hundreds US$ millions) and end-to-end operations and commercial leadership. Executive MBA at Kellogg School of Management / HKUST.SKILLS:Cross-functional Team Leadership - P&L Management/Budgeting - Growth Strategy - Operational Effectiveness - Process & Service Excellence - Board Engagements & Collaboration - Business Analysis - Customer Success Strategies - Motivational/Servant Leadership – Startup Business - New Product Launch – M&A - Client Relationship Management - Customer Service Management - Revenue & Profit Growth – Consumer Packaged Goods (CPG) – Operational Leadership – Financial Sustainability – Organizational Growth
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Senior Advisor Private EquityConfidentialNew York, Ny, Us
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Chief Executive Officer | CeoGrowthwell Foods Apr 2022 - Jul 2023Singapore, Singapore, SgGrowthwell is a leading plant-based nutrition company on a mission to feed 1 billion people with nutritious and sustainable plant-based choices. -
Deputy Chief Executive Officer | CeoGrowthwell Foods Aug 2021 - Mar 2022Singapore, Singapore, Sg
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Managing Director | Asia-Pacific, Europe, Middle East, AfricaThe Hershey Company Dec 2019 - Nov 2020Hershey, Pennsylvania, UsAn American multinational company and one of the largest chocolate manufacturers in the world. A listed Fortune 500 company with a net revenue of US$ 9 billion.Joined as GM Asia, based in South Korea. Promoted within one year from joining the company to a CEO-2 role, reporting to an Executive Board Member. Positively assessed & pipelined for Executive Board roles.🔸 Roles scope & complexity: 25+ countries across three large regions, full commercial and operational accountability, scaled in hundreds of US$ million. -
General Manager | Asia RegionThe Hershey Company Apr 2018 - Nov 2019Hershey, Pennsylvania, Us
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Business ResultsThe Hershey Company Apr 2018 - Aug 2019Hershey, Pennsylvania, Us✓ AEMEA. Grew in 2020 vs PY in Net Sales with significant OI growth✓ AEMEA. Exceeded Plan in 2019 in Net Sales with significant OI growth✓ ASIA. Exceeded Plan in 2018 in Net Sales and turned around the Asia business (Japan, Korea, Thailand, Philippines) in just over one year, boosting profitability by a factor of 5
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Operations ManagementThe Hershey Company Apr 2018 - Jul 2019Hershey, Pennsylvania, Us✓ Sponsored cost reduction initiatives and Capex for more flexible NPD at Asia factory✓ Sponsored SKU reduction initiatives and significant gross margin expansion✓ Led new sourcing strategy to drive Europe growth (non GMO products)✓ Engineered new processes and way of working with local $80 billion conglomerate
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Strategy & Business PlanningThe Hershey Company Apr 2018 - Jul 2019Hershey, Pennsylvania, Us✓ Transformed role of AEMEA from profit provider to strategic growth driver via developing growth strategy for the ‘21-‘23 strategic plan at high single digits CAGR
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Marketing & InnovationThe Hershey Company Apr 2018 - Jul 2019Hershey, Pennsylvania, Us✓ Significantly grew NPD share of net sales. Implemented fast-track models for new product screening and development with time-to-market of 9 months from conception
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Leadership & Change ManagementThe Hershey Company Apr 2018 - Jul 2019Hershey, Pennsylvania, Us✓ AEMEA. Created new business unit from scratch, branded it, instilled sense of unity and purpose for geographically dispersed teams, changed regional structures and functional support model ✓ ASIA. Built teams, organization, processes, vision, and reset the business for profitable, sustainable, predictable growth
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Organizational DevelopmentThe Hershey Company Apr 2018 - Jul 2019Hershey, Pennsylvania, Us✓ Built new organizational model for the Region with three general managers for 3 sub-regions (Europe, Middle-East, Asia-Pacific)✓ Embedded & activated the Hershey purpose and Leader Standards across AEMEA. Grew MVOH engagement score. Shaped cultured and embedded new capabilities✓ Validated GM succession plans in each major market. Created strong bench and promoted 3 young talents into Region Leadership roles
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General Manager, Korea 사장Ferrero Jan 2017 - Mar 2018Senningerberg, Luxembourg, Lu• Led business turnaround in Ferrero Korea with a total revenue accountability of $100M. Executing 5-year growth plan (+55% turnover)• Rebooted distributor relationship with a set of workshops involving distributor CEO (local $2 Bio conglomerate)• Setup new sales and trade marketing organization within Ferrero Korea with the creation of a Customer & Channel Development department• Re-engineered all commercial and S&OP processes with distributor• Re-engaged distribution partners on a long-term, win-win relationship via route to market re-engineering• Maintained relationships with key institutional players: chamber of commerce, embassies, etc. -
General Manager, Japan 社長Ferrero Jan 2016 - Dec 2016Senningerberg, Luxembourg, Lu• Started up new model for $25M Ferrero business in Japan• Setup new office in central Tokyo and recruited new organization from scratch• Changed legal entity and distributor relationship• Created new distributor model and grew sales by 50% via distribution expansion, media andexperiential marketing investment
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Marketing Director, North AsiaFerrero Apr 2014 - Dec 2016Senningerberg, Luxembourg, Lu• Led marketing for $170M Ferrero business across North Asia (Hong Kong, Japan, Korea, Taiwan). Focus brands: Ferrero Rocher, Nutella, Tic Tac.• Managed $17M A&P budget, driven regional marketing strategy, pricing and portfolio optimization, new product development together with global innovation team• Setup new marketing organization across North Asia (12 people)• Grew brands: Rocher 3Y CAGR 8%, Nutella 3Y CAGR 25%, Tic Tac 3Y CAGR 50%• Piloted category defying marketing initiatives: Ferrero Rocher x Zing and Ferrero Rocher xVivienne Tam
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Associate Marketing Director, Anglo-Americas & CisFerrero Apr 2011 - Mar 2014Senningerberg, Luxembourg, Lu• Led marketing activities for $ 1 billion Ferrero pralines business across Anglo-Americas and CIS countries. Focus brands: Ferrero Rocher, Ferrero Collection, Raffaello.• Re-infused growth back into the category via innovation & renovation and geographic roll- outs. Pralines 3Y CAGR 7%• Coordinated new regional advertising development in 6 countries for Ferrero Rocher. Achieved highest copy effect index ever (> 240)• Developed master-brand strategy for the region
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Marketing Manager Npd Innovations, EuropeMondelēz International Jan 2008 - Mar 2011Greater Chicago Area, Il, Us• Key member of Europe Innovation Team. Turnover $2 billion.• Driven NPD across Europe leading multi-functional project teams (R&D, consumer insights,marketing, supply chain, finance)• Led innovation funnel pipeline identifying new platforms, opportunity areas and productconcepts• Defined snacking strategy based on prioritization of need states and consumer segments• Launched biggest innovation of the previous 15 years leading to 40% of total Philadelphiabrand growth in the following fiscal -
Senior Brand ManagerNestlé 2006 - 2008Vevey, Ch• Full marketing responsibility for Aero brand in the UK, $80M turnover.• Grew topline by 20% thanks to innovation and new advertising• Redefined brand positioning strategy and marketing mix• Improved brand profitability from -10% to +8% on net sales• Developed brand portfolio strategy for “tertiary” brands -
Strategy ManagerNestlé 2004 - 2006Vevey, Ch• Project Manager with Nestle Global FitNes Team, a strategy unit reporting to global CFO. Led multiple efficiency projects worldwide.• France: managed Sales efficiency project to increase productivity of 100 people out-of-home sales force• Japan: managed efficiency project to rationalize all white collar functions and processes (HR, Sales, F&C)• LatAm: developed shared service model for the region for back office functions• Developed shared services & outsourcing model for the Group to achieve savings over 20%
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Strategy ConsultantMonitor Deloitte 2000 - 2003Monitor Group was founded in 1983 by six entrepreneurs with ties to the Harvard Business School, including Michael Porter. Later acquired by Deloitte, Monitor Deloitte specializes in providing strategy consultation services to the senior management of major organizations and governments. It helps its clients address a variety of management areas, including: Corporate & Business Unit Strategy, Digital Strategy, Demand Analytics, Innovation, Organization and Leadership, Economic Development and Security, Marketing, Pricing & Profitability.• Developed growth strategy for €4.0B pharma company (vaccines division): white space analysis, key areas of growth, new channels, buying process analysis, concrete next steps for immediate implementation• Recommended portfolio strategy for global FMCG: brand merger, business structure organization, divesting decisions• Developed manufacturing and sourcing strategy for €25B pharma company: 120 countries, 10-year sales forecasts coordination, make/buy decisions, blueprint for manufacturing network• Developed internet strategy for €22B pharma company
Manuel Bossi Skills
Manuel Bossi Education Details
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Kellogg-Hkust Executive Mba ProgramBusiness Administration And Management -
Northwestern University - Kellogg School Of ManagementBusiness Administration And Management
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InseadExecutive Education
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London Business SchoolExecutive Education
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Alliance Manchester Business SchoolMarketing
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Università BocconiEconomics
Frequently Asked Questions about Manuel Bossi
What company does Manuel Bossi work for?
Manuel Bossi works for Confidential
What is Manuel Bossi's role at the current company?
Manuel Bossi's current role is Senior Advisor Private Equity.
What is Manuel Bossi's email address?
Manuel Bossi's email address is ma****@****ail.com
What is Manuel Bossi's direct phone number?
Manuel Bossi's direct phone number is +417950*****
What schools did Manuel Bossi attend?
Manuel Bossi attended Kellogg-Hkust Executive Mba Program, Northwestern University - Kellogg School Of Management, Insead, London Business School, Alliance Manchester Business School, Università Bocconi.
What are some of Manuel Bossi's interests?
Manuel Bossi has interest in Mobile, Clean Technology, Health Care, Consumer Internet, Enterprise Software.
What skills is Manuel Bossi known for?
Manuel Bossi has skills like Strategy, Fmcg, Marketing Strategy, Brand Management, Marketing, Management, Customer Insight, Product Development, Marketing Management, Leadership, Brand Equity, Business Strategy.
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