Manuel Alejandro Carsellé Castelló Email & Phone Number

Mexico

Ciudad De México, México

• Led the planning and ideation of content for organic and paidmedia for high-profile retail accounts , developing digitalstrategies in collaboration with the data and planning teams tomaximize campaign impact.• Developed concepts and creative executions for both onlineand offline channels, adapting ideas to various formats andplatforms to connect with the target audience.• Managed and led a team of designers and video editors, ensuringquality and consistency in the production of visual andaudiovisual content.• Presented content proposals and strategies to clients, ensuringeective communication and resolving internal issues withthird-party teams, such as media agencies, to guarantee propercampaign execution.• Created creative copy for various formats, including organiccontent, video scripts, blogs, social media captions, and copyfor digital and offline advertising.

México

• Managed a team of designers and editors, effectively communicating project requirements and ensuring timely delivery of content.• Analyzed social media data and user engagement metrics to reform content strategy and optimizemessaging.• Stayed updated on industry trends and competitor activities to generate innovative ideas andmaintain a competitive edge.• Looked for influencers who would be the best fit for our campaigns and projects.

- Conceptualización creativa de campañas de relaciones públicas para clientes AAA como Pepsi, Expedia, Mars, entre otros.- Generación de tácticas creativas de PR- Redacción y ejecución multimedia de storytellings para pitch a cliente de dichas campañas creativas

• Assisted in market research and data analysis to support the development of comprehensive marketing strategies, contributing insights crucial for identifying target demographicsand market trends.• Conducted competitive analysis and benchmarking exercises, providing valuable insights that informed decision-making processes and optimized campaign performance.• Collaborated with the creative and accounts team to create engaging campaigns for our clients.

Miguel Hidalgo, Cdmx, Ciudad De México, México

• Elaboración de informes sobre tendencias y novedades de aplicaciones y formatos audiovisuales en el mundo • Generación de contenido de video para los canales de la empresa y clientes activos.• Apoyo a la producción audiovisual departamento y el equipo creativo.• Elaboración de copys atractivas y persuasivas para diversos marcas, comunicando efectivamente su mensaje y capturar su voz de marca única.• Participación en sesiones de lluvia de ideas y creatividad internas para campañas con cliente

Mexico City, Mexico

• Collaborated with the Product Marketing team in developing strategic marketing plans for the Minecraftand MOTU action figure brands.• Conducted market research and competitor analysis to identify key trends, consumer preferences, and market opportunities for the target demographic.• Assisted in the creation and execution of marketing campaigns, including social media content, emailmarketing, and digital advertising initiatives.• Worked closely with cross-functional teams, including Design, Production, and Sales, to ensure seamlessproduct launches and maximize brand visibility.• Conducted post-campaign analysis, collecting and analyzing data to measure campaign effectiveness and identify areas for improvement.

Área Metropolitana De Ciudad De México

Talento de voz para contenidos varios de esports de las diferentes ligas competitivas de VALORANT en LATAM.

Mexico City, Mexico

• Conducted daily updates to social media proles to boostcompany online presence.• Increased customer engagement through social media.• Suggested and implemented new features to developbrand awareness.• Created actionable plans to grow and maintain followersacross multiple social media channels.

Mexico City Metropolitan Area

• Curated and segmented editorial content to ncreaseengagement and channel growth.• Managed team to generate original content and moderateonline community members.• Designed and implemented social media strategies toalign with business goals.• Collected data from various sources to determine factsand opinions and fashioned into cohesive stories for radiobroadcast.