I always wanted to be an entrepreneur. I was working for Accenture and I loved my cool job at that time. Continuously learning, international experience, state-of-the-art business life, etc.Then DaimlerChrysler appeared in from of my way and everything changed. I had always loved cars, and there was my opportunity. I joined the company in a extremely exciting moment of my career.Once inside the automotive industry I quickly found a huge lack of CRM solutions that could fit all the needs of the industry. At that moment, I started to dream about how would be the perfect CRM solution. I was already dreaming about OptimaCRM!!Then I decided, together with my cofounder Juan Manuel Saavedra, to jump to a new exciting world: we had created our start-up company: Optima Marketing Systems.Since then, we have devoted every single day of our lives to our original mission: To create the best CRM solution for the automotive industry.Nowadays, Optima Marketing Systems is a mature company, with over 150 employees and a turnover of more than 6 million €. We keep on growing our main principles: innovation, optimization and client oriented approach.This has been an amazing beginning of the journey, but only the beginning . . .