Manuel Contreras Email & Phone Number

Miami Beach, Fl, Us

Miami Beach, Fl

• Recognize business opportunities & introduce golf apparel brands across Latin America via the implementing of marketing initiatives across different platforms, such PGA Tour Latin America events, regional events, corporate golf events & professional golf players.KEY CONTRIBUTIONS• Accomplished share of space up to 30% of total space in-stores for the soft goods category.• Attained 30% margin increase for most customers.• Fostered partnerships with key players to give exposure… Show more • Recognize business opportunities & introduce golf apparel brands across Latin America via the implementing of marketing initiatives across different platforms, such PGA Tour Latin America events, regional events, corporate golf events & professional golf players.KEY CONTRIBUTIONS• Accomplished share of space up to 30% of total space in-stores for the soft goods category.• Attained 30% margin increase for most customers.• Fostered partnerships with key players to give exposure to the brands, increase presence, and promote and drivesales in different stores. Show less

Miami/Fort Lauderdale Area

• Analyzed client digital business metrics to ensure strategy & campaign are successful.• Evaluated data to maximize the performance of each campaign across social media platforms and makerecommendations to optimize strategies.KEY CONTRIBUTIONS• Offered continuous insights regarding visitor profiles and users behaviors to key stakeholders.• Conceived standard reporting dashboards with visualizations aid for a better decision making to the overall strategy.•… Show more • Analyzed client digital business metrics to ensure strategy & campaign are successful.• Evaluated data to maximize the performance of each campaign across social media platforms and makerecommendations to optimize strategies.KEY CONTRIBUTIONS• Offered continuous insights regarding visitor profiles and users behaviors to key stakeholders.• Conceived standard reporting dashboards with visualizations aid for a better decision making to the overall strategy.• Prospected and continually identified new digital marketing trends, measure tools and best practices to enhance theinteractive marketing performance for customers. Show less

Miami/Fort Lauderdale Area

Spearheaded the development and implementation of editorial mission to support business objectives across content initiatives. • Fulfilled duties as an independent marketing consultant, and worked closely with a variety of high-profile Latin American clients. Conceptualized, designed, and executed a wide range of creative services, including brand marketing, integrated online strategies and go-to market strategies.• Exhibited expertise in marketing and sales material, business… Show more Spearheaded the development and implementation of editorial mission to support business objectives across content initiatives. • Fulfilled duties as an independent marketing consultant, and worked closely with a variety of high-profile Latin American clients. Conceptualized, designed, and executed a wide range of creative services, including brand marketing, integrated online strategies and go-to market strategies.• Exhibited expertise in marketing and sales material, business strategies implementation, marketing & sales presentations, interactive marketing and content editorial strategy.KEY CONTRIBUTIONS• Composed concept, design and content for sales training material to one of the subsidiaries of Time Warner LatinAmerica for 3 years in a row.• Expanded marketing collateral and sales presentations for new products launch in Spanish, English, and Portugueseacross brands managers.• Revitalized the editorial, visual concept and content strategy for South Florida Magazine, created new logo, layoutcover, graphic elements and content structure in order to meet business objectives and increase ad revenues.• Contributed to the the development of internet marketing for South Florida Magazine, defining strategies andimplementing strategies across online platforms such social media, e-mail marketing, search marketing, affiliatemarketing and the website UX. Show less

Miami/Fort Lauderdale Area

Generated a feasibility study in order to release a marketing activity for the Hispanic market by collecting criticalinformation about marketing to the Hispanic market, their consumer behaviors, and perceptions to consumer brands.Negotiated with key partnerships. Led reports and meetings with different stakeholders.

Americas

• Finalized brand strategy and annual sales plan by managing and growing key accounts throughout all product segments. Collaborated with external sales force to achieve profit/sales goals. Prepared product forecasts andensured cross-functional collaboration between marketing, customer service, credit, logistics, and IT.KEY CONTRIBUTIONS• Maximized sales by 17%, from $26.8 million to $31.5 million, in 6 months.• Boosted profit by $800,000 altering product mix and channel… Show more • Finalized brand strategy and annual sales plan by managing and growing key accounts throughout all product segments. Collaborated with external sales force to achieve profit/sales goals. Prepared product forecasts andensured cross-functional collaboration between marketing, customer service, credit, logistics, and IT.KEY CONTRIBUTIONS• Maximized sales by 17%, from $26.8 million to $31.5 million, in 6 months.• Boosted profit by $800,000 altering product mix and channel allocation.• Enhanced store presence by over 10% with visual merchandising and promotional efforts. Show less

Venezuela, Colombia & Peru,

Responsible for researching and enacting channel strategy, pricing and promotion strategies and new productintroductions that optimized sales. Analyzed market trends, competition, and customer/brand strategy to ensuresales growth. Interfaced with 3rd-party distributors and the finance, marketing, and logistics divisions on bestpractices.

Venezuela

Administered strategic business partnerships and sought/developed new business opportunities. Ensured alignment of crossfunctionalbusiness teams. Strengthened key accounts, and interfaced with all brokers and 3rd-party personnel.KEY CONTRIBUTIONS• Surpassed revenue forecasts 30+%.• Expanded key account revenues from 32% to 40% of total revenue by enacting customized sales plans.• Upgraded order fulfillment and customer service by establishing business-to-business… Show more Administered strategic business partnerships and sought/developed new business opportunities. Ensured alignment of crossfunctionalbusiness teams. Strengthened key accounts, and interfaced with all brokers and 3rd-party personnel.KEY CONTRIBUTIONS• Surpassed revenue forecasts 30+%.• Expanded key account revenues from 32% to 40% of total revenue by enacting customized sales plans.• Upgraded order fulfillment and customer service by establishing business-to-business practices throughout EDI. Show less

Venezuela

Established long-term relationships with sales outlets, and executed corporate brand strategy.

Digital Marketing Analytics, 4.0

Integrated digital marketing across the channels, Web analytics tools to measure performance and actionable proposal. Focus on the channel.

Internet Marketing And Measurement, Master Certificate

Bachelor Of Science; Bachelor, Marketing; Business Administration; Retailing Management

Bachelor Of Arts (B.A.), Advertising

Food Marketing Program