Digital technologies have significantly transformed the business landscape. This is especially true in the marketing space. Realizing this, I knew I needed to learn software development to remain relevant and build upon my extensive marketing background. So, I enlisted in a bootcamp where I learned frontend and backend development – ORMS object-relational mapping, SQL, entity framework, and API development. After that, I studied for a couple of certifications – Scrum Master and PMP. These skills were extremely helpful as a project manager for a software company in downtown Tampa. There, I led the development of a software application for a teaching hospital in Baltimore, MD. I worked closely with the client, product manager and development team. I was involved in sprint planning sessions, having regular status update meetings with the client, and reporting among other things. I used Jira to create and manage all tasks related to the project.More recently, at ilumivu, it has helped me with the integration of key martech platforms – Leanplum and AppsFlyer.Leanplum is a platform that we used to create multi-channel campaigns designed to increase engagement and retention. And higher retention leads to recurring, higher revenue. I worked very closely with Leanplum’s Customer Success Manager and our development team to make it a successful implementation.AppsFlyer is an analytics platform that provides invaluable insights that help understand how campaigns are performing. It gives us details on install attribution by source. It tracks different media sources – email, push, in-app notifications, blog posts, web. By analyzing the data, we can improve and optimize the performance of our multi-channel campaigns.Let's connect here on LinkedIn and see how we can support each other.