Digital marketing e-learning courses design and development.Digital marketing coach & trainer: digital strategy, SEO/SEM, web analytics, email marketing & marketing automation, content marketing, martech, digital products and projects.Digital marketing outsourcing servicesSenior Web project manager

Digital marketing lead working closely with local marketing teams to design, plan and execute digital marketing initiatives for the brand while also providing strategic support.• Design and promote overall digital strategy ensuring alignment of digital marketing goals with the overall company strategic direction.• Digital projects leader, end-to-end including definition, planning and execution of corporate websites and all digital platforms and properties• Define and develop global digital multichannel campaigns, delivering digital marketing assets for all Prodware Group subsidiaries • Digital channels performance measurement and reporting by country and at global level providing key insights and recommendations for optimization• Support and train local marketing teams on digital marketing practices and operations to improve skills and performance

MANAGEMENT• 360º Marketing plans design, plan and execution• Budgeting and P&L management• Reporting and dashboards design• Team management and training• Suppliers negotiation and management (agencies, media, IT providers)• Networking & partnershipsDIGITAL BUSINESS• Digital projects manager (web, mobile & marketing platforms)• User experience (UX): customer journey, information architecture design, research & user interface prototiping, web usability and accesibility• Adquisition & loyalty strategies design, media planning and advertising programs execution in cpm, cpc, cpl and cpa models. Affliate programs.RTB• Search Engine Marketing: SEO audit, analysis, planning and execution. Google Adwords Certified• Conversion and attribution models. Web analytics. Landing page optimization. A/B Testing• Email marketing• Content & Inbound marketing• Social media strategy, planning and executionBUSINESS OPERATIONS• CMS/WCM plattforms management and operations• CRM: loyalty programs management, lead nurturing and marketing automation• Business operations processes desing• Project managenemt and documentation

- Define, agree, communicate and promote overall Digital strategy ensuring alignment of Digital objectives with the overall company strategic direction- Customer journey & Customer experience design and modeling- Leverage conversion oriented digital channels: SEO/SEM, eMail marketing, Social Media, Content marketing- Lead nurturing and marketing automation programs design and execution to optimize lead cualification and sales funnel- Web analytics, reporting and dashboards design- Digital Projects Manager: new corporate website launch (feb-16)- Suppliers and partnerships management

Key Responsibilities:- Planning, development and implementation of the institution’s online marketing strategy.- Web-related project Leader, end-to-end including definition, planning and execution of corporate website, extranet, intranet, social media and mobile website & apps.- Coordination across business units for the execution of digital channel business development projects and initiatives.- Design of online communication strategy based on specific business objectives: campaigns based on CPM, CPC, CPL models, SEO / SEM, content marketing, social media, email marketing- Management of web portal design and development team, including management of third-party vendors and suppliers

- Responsible for corporate web content, service and development- Executed online marketing programs and initiatives stemming from the company’s annual marketing plan- Coordinated web design and development team

- Responsible for the ADSL/RTC-based Internet product line directed at the mass residential and professional markets- Defined, developed and implemented the Marketing Plan for this product line

- Advised on web projects involving corporate sites, intranets, extranets, and ad-hoc applications- Project documentation: information architecture, navigation systems, usability and prototyping - Project management: coordination of design and programming teams, management of third-party and external vendors.