Responsible for Marketing local and core brands in new business channels. My main responsibilities are to identify new channels, calculate size of opportunity and prepare local and core brands for innovation development and sales.

Challenge: - How to reinvent a brand like Mini Babybel, that's been growing double digits and continue to drive sales?Major Results:- Babybel was able to achieve the top 10 brands in value (source: Nielsen) and to double brand contribution during my leadership- I was able to launch 2 successful communications, that drove sales and grew the brand.Brand Manager for Mini Babybel, Leerdammer and Boursin and Media Manager for Bel Portugal.Responsible for the brand and business development. Main responsibilities: communication, sales and financial analysis, promo definition and implementation, online strategy definition and implementation.Other responsibilities:- Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs- Provide feedback into product development and service offers and participate in their development; collaborate to create, launch and track performance of product and service offerings in our markets- Develop, establish and maintain marketing strategies to meet organizational objectives. - Demonstrate effective management of the marketing, advertising and promotional activities of the organization. - Online management- Creation and implementation of 360º launches with organization of events, photo shoots and launch parties- Lead internal projects: Responsible for all aspects of projects, including deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and executionMonitoring market trends- Budget controlling- Implementation and carry out of consumer research- Writing and presenting reports to senior management

Challenge: In a pessimist situation, how to turn brand revenues and build the business through the design & implementation of a structural program (Current Happy Cows' program);Results: Rebranding, new communication platform, sales' increase and program launch and implementation