I'm a Mexican designer and Creative Director specializing in crafting narratives through visuals, using cultural references to forge connections with people. With extensive experience in graphic projects, I've had the privilege to collaborate with clients from all continents, enriching my creative perspective along the way. My interests span from branding and typography to streetwear fashion, photography, music, and education. I'm passionate about exploring how these diverse areas intersect to create meaningful visual and narrative experiences.Currently, I'm leading Brada, my design studio, but also have side projects: Loca People, a clothing brand, and VSL JRNL, a curated design gallery. Additionally, I serve as a professor at Mondragón México, where I share my knowledge and experience with the next generation of designers.My interest in fashion, specifically in footwear and apparel, including streetwear and sportswear, has increased in recent years, so today I want to continue exploring these areas.
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FounderLoca PeopleQuerétaro, Mexico
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Creative DirectorBrada. Jul 2015 - PresentBrada is my graphic design studio focused on branding. As the founder and leader of the project, my work has encompassed many areas at different times: from creative tasks such as designing and providing graphic direction for projects, to administrative tasks such as project management, client communication, and quotations.Currently, my primary role involves understanding client needs through meetings and e-mail, proposing actions, assembling the creative team, defining the project's graphic and conceptual direction, overseeing and guiding graphic execution, and finally presenting results to the client.In the studio, we have worked with clients from all continents in various creative areas such as visual identity, editorial design, packaging design, and web design.
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FounderLoca People Nov 2022 - PresentThis project was born by accident, stemming from a passion for printing my own designs on t-shirts and sweatshirts. In late 2022, I made a small on-demand launch, and due to the positive response, I decided to establish the project as a formal brand.Since then, I have been working on clothing collections, experimenting with materials and garment fits, and exchanging ideas with manufacturers.Each collection has been accompanied by videos or photographs that reflect its respective concepts and themes.Far from seeking economic results, my goal with Loca People is to have a space for experimentation in fashion, being able to play with concepts, styles, and campaigns around clothing.
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ProfessorUniversidad Mondragon-Uco Jan 2017 - PresentI have been serving as a university professor since 2017, instructing courses on visual identity within the fields of graphic and industrial design consistently from 2017 to 2022. Additionally, I've been involved in teaching other subjects like digital portfolio development and entrepreneurship.As of 2022, I transitioned away from formal teaching duties. However, I remain engaged as an advisor, guiding students through their final presentations as they approach graduation in the field of graphic design. -
PartnerCosta Del Océano Oct 2020 - Oct 2021During the pandemic, I partnered with my sister, who was studying for a Chef Degree, to create Costa del Océano, a dark kitchen offering seafood, specifically aguachiles (a Mexican dish made of shrimp submerged in liquid seasoned with chili peppers, lime juice, and other ingredients), located in Queretaro, Mexico.We initiated the project after identifying an opportunity during the pandemic. However, as soon as conditions began to return to normal, we decided to close it.
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Partner / Creative DirectorCortesanto Mezcal Oct 2019 - Oct 2021MéxicoCortesanto is an artisanal mezcal produced in Oaxaca, Mexico. For this project, I carried out the construction of the brand from scratch, including defining its personality, naming, visual identity, packaging design, and communication.
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Founder / Creative DirectorNeue Mar 2017 - Jul 2019In 2016, I started printing t-shirts with minimalist designs for my own use. I designed them, bought the blank t-shirts, and printed them.As I noticed that people often asked about the brand when they saw me wearing the t-shirts, in 2017, I launched Neue, an e-commerce where I started to sell these t-shirts in a more organized way, creating periodic collections and adding other products such as caps, sweatshirts, and hoodies.The project lasted only a couple of years, as gradually I became interested in experimenting with other styles that no longer fit within that project.
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Design DirectorGrupo Códice Jul 2015 - Aug 2016In this stage, I was in charge of the design team of the group. My role involved participating in internal meetings and with clients to understand the problems and needs, communicating them to the design team, proposing solutions, and presenting them for implementation.It was a period during which I rarely engaged in direct design work; instead, I directed the design team. This was ideal as I was simultaneously studying an MBA, enabling me to apply what I learned in the master's program. -
PartnerCancerbero Studio May 2014 - Mar 2015My role was divided into two parts: concerning design, it involved proposing and developing graphic solutions in visual identity; meanwhile, as a partner, I was responsible for following up with the clients. -
Editorial Designer & Production CoordinatorRevista Maxwell Feb 2012 - May 2014At Maxwell, a lifestyle magazine, my role on the team included managing content with the editorial team, proposing layouts that visually conveyed the idea of each piece of content, and overseeing printing.
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Senior Graphic DesignerMamoot Comunicación Boutique Mar 2013 - Apr 2014My role in the studio involved developing designs for external clients, mainly in the fields of visual identity and editorial. -
Editorial DesignerPeriódico La Fuente Jun 2012 - Mar 2013La Fuente is a weekly newspaper in Queretaro, Mexico. I became involved in this project while still in college, and my initial task was to develop the visual identity and editorial design of the newspaper. Then, each week, I managed the content to create layouts and send each edition to print.I was involved in various stages of this project between 2012 and 2018.
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Graphic DesignerC3 Imagen & Relaciones Públicas Sep 2011 - Mar 2013This was my first formal job, which started as an internship and later evolved into a full-time position.My tasks were varied, including visual identity design, editorial design, advertising, and social media.
Manuel Fernández Del Campo García Skills
Manuel Fernández Del Campo García Education Details
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Business Administration And Management, General
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Universidad Contemporánea De QuerétaroGraphic Design
Frequently Asked Questions about Manuel Fernández Del Campo García
What company does Manuel Fernández Del Campo García work for?
Manuel Fernández Del Campo García works for Loca People
What is Manuel Fernández Del Campo García's role at the current company?
Manuel Fernández Del Campo García's current role is Founder.
What schools did Manuel Fernández Del Campo García attend?
Manuel Fernández Del Campo García attended Universidad Mondragón México, Universidad Contemporánea De Querétaro.
What skills is Manuel Fernández Del Campo García known for?
Manuel Fernández Del Campo García has skills like Logo Design, Identidad Corporativa, Redes Sociales, Corporate Identity, Typography, Art Direction, Creative Direction, Web Design, Concept Development, Publicidad, Photography, Graphic Design.
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Manuel Fernández García del Campo
Project Director - Ow Ocean WindsGreater Madrid Metropolitan Area2edpr.com, oceanwinds.com
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