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I'm an eCommerce professional who is passionate about product, innovation, and creating excellent customer experiences online. I drive compelling story-telling, and high site conversion.I'm known as a natural leader, a team player who will do whatever it takes to get the job done. I believe in delivering a great customer experience, celebrating team wins, and keeping people smiling and having a good time. I started from the ground up, so I understand the in's and out's of eCommerce technologies, platforms, testing, integrations, site conversion, story-telling, asset management, product launches, testing, mobile optimization, and more.Experienced with large brands, consumer, dealer military. Strong knowledge of B2B and B2C transactional order management systems (Cybersource, hybris, SAP, Magento), mobile quality testing, testing and integration, product launch and campaign execution. Experienced with Amazon, eBay, Google Analytics. Dedicated, loyal, organized, accurate, exceeds KPI's, bilingual (Spanish).
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Senior Ecommerce Analyst - OakleysiEssilorluxottica Jan 2023 - PresentParis, Fr -
Senior Ecommerce MerchandiserChaco Oct 2021 - Dec 2022Rockford, Michigan, UsChaco, as one of Wolverine Worldwide’s brands, generates $36M annually in the digital space. Led the team to increased site conversion by optimizing user journey, improving search, and focusing on UX wins. Created merchandising dashboards & analytics for teams throughout Wolverine Worldwide.• Focus on data-driven search optimization, content placement, and increased click through rate• Responsible for setting site experience vision and strategy• Drive for all core site KPIs, competitive benchmarks, current site performance and partner with ecommerce leadership to set goals• Continuous improvement and enhancement of site PDPs• Manage and develop Associate Merchandiser • Strategize and implement UX wins for site including navigation changes (strategy, links, customer preferences)• Submit and monitor A/B tests and customer surveys• Google Analytics management, sharing insights, teaching shared knowledge across teams• Core member of Content Square implementation team establishing best practices for firm• Partner with marketing and other teams to setup, analyze and make data-driven recommendations off of Content Square data -
Global Ecommerce Merchandiser5.11 Tactical Nov 2016 - Sep 2021Costa Mesa, California, Us5.11 Tactical digital generates $60M annually. As a senior global merchandiser, I'm responsible for driving sales in the brand's major product categories, and my team drove +3X revenue growth since 2016. I do this through creating compelling product stories and simple, clean consumer experiences for high conversion. I'm constantly checking out the competitor landscape online, and integrating best practices into my categories. I'm known as a team player, who will drive projects to execution. I'm driven by continuous improvement, and I believe in celebrating wins as a team.Along with our main site, I manage the international sales platform, regional sites, and key micro sites with their unique key stories and product features. Day to day this includes assessing and presenting performance trends and changes in product sales, AOV, site conversion, inventory flow, and monitoring overall site functionality. Testing new features and functions. Fixing bugs and site issues. Managing all sku's, promos, and site data, and ensuring 100% accuracy. Partnering with the marketing, product, and retail teams to drive consistent messaging and collaboration.Proficient in Magento 1.0, Magento 2.0, Google Analytics, Power BI, Looker, Algolia Search, Mouseflow, Microsoft AX Dynamic. Dynamic Yield, Lexer, Excel. -
Ecommerce MerchandiserOakley Jan 2014 - Nov 2016Foothill Ranch, Ca, UsI coordinated across teams to create the digital marketing calendar to keep us on track to timely launch and execution. I selected products for photo shoots and fresh content to create our online stories. I was known as a quick thinker - with strong ability to cross-sell, solve problems, and find enhancement opportunities. When faced with technical issue that was blocking sales during a critical hot product launch, I created a solution that allowed us to continue generating sales and carry out the campaign.Day to day, I created landing pages and product listing pages that were SEO friendly and matched the brand's current story-telling. I managed content and all online product assortments including imagery, pricing, descriptions, and web assets. I ran quality testing, KPI reports, and inventory availability. Managed multiple projects with different time frames, while getting each to execution.Proficient with Hybris System, SAP, Excel -
Special Projects - Digital ProjectsOakley Sep 2006 - Dec 2014Foothill Ranch, Ca, UsI started at Oakley as an Account Service Lead. With my passion for the product, the brand, and creating an excellent customer experience, I was selected to join the Digital Special Projects team full time. This team was my first exposure to Digital, and became a home for my passion for great product and excellent customer experience. Once promoted to Special Projects, I was integrated into multiple large re-platforming projects.I was responsible to quality test the handshake of CyberSource payment platform with the hybris Order Management System. I was responsible for simplifying the transactions process by creating a unique authorization solution. I worked side by side with developers to enhance the UI and ensure proper communication with SAP. I spearheaded quality testing for system upgrades and platform launches in the Commerce Platform Project. I assessed feasibility of NextGen B2B CRM for mobile, and created and managed a unified QA system for tracking errors and success. With the success of these projects, I joined the inaugural PayPal launch.I was known for customer service excellence, building rapport with accounts and sales reps, and gaining brand trust and loyalty. Proven effective communicator and liaison between teams. Organized, accurate, testing guru.
Manuel Flores Skills
Manuel Flores Education Details
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Saddleback College
Frequently Asked Questions about Manuel Flores
What company does Manuel Flores work for?
Manuel Flores works for Essilorluxottica
What is Manuel Flores's role at the current company?
Manuel Flores's current role is Senior eCommerce Analyst for OakleySI.
What is Manuel Flores's email address?
Manuel Flores's email address is mf****@****ley.com
What is Manuel Flores's direct phone number?
Manuel Flores's direct phone number is +151333*****
What schools did Manuel Flores attend?
Manuel Flores attended Saddleback College.
What skills is Manuel Flores known for?
Manuel Flores has skills like Retail, Management, Inventory Management, Product Development, Microsoft Excel, Customer Service, B2b, Hybris, Sap, Quality Auditing, Fashion, Cybersource.
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