Manuel Rocha

Manuel Rocha Email and Phone Number

CEO and Owner @ CUMBERLAND Unip. Lda
Lisbon, PT
Manuel Rocha's Location
Lisbon Metropolitan Area, Portugal
Manuel Rocha's Contact Details

Manuel Rocha work email

Manuel Rocha personal email

n/a
About Manuel Rocha

ENTREPRENEUR and SENIOR TOP LEVEL EXECUTIVE - REAL ESTATE DEVOLPMENT | M&A | PLASTIC | PACKAGING | AGRICULTURE | WINE & SPIRITSCurrently director and/or owner of Real Estate Developer, Plastic Packaging and Wine Companies, have more than 20 years of experience in top level management positions, in fast-moving consumer business and B2B companies with strong sales, marketing, production and finance orientation. I have experience in multinational companies (Galp, Heineken, Allied Domecq and Pernod Ricard) and in Portuguese companies leading the internationalization process, mainly in Angola, Brazil, United States of America, United Kingdom, Germany, China and Russia.

Manuel Rocha's Current Company Details
CUMBERLAND Unip. Lda

Cumberland Unip. Lda

View
CEO and Owner
Lisbon, PT
Website:
vizelpas.pt
Employees:
37
Manuel Rocha Work Experience Details
  • Cumberland Unip. Lda
    Ceo And Owner
    Cumberland Unip. Lda
    Lisbon, Pt
  • Vizelpas Homes
    Director Of The Board
    Vizelpas Homes Jan 2018 - Present
    Porto, Portugal
    Promotor Imobiliário com Empreedimentos em Lisboa e Porto
  • Cumberland Unip. Lda
    Ceo And Owner
    Cumberland Unip. Lda Jul 2021 - Present
    Lisboa, Portugal
  • Primare Wines Lda.
    Ceo And Co-Owner
    Primare Wines Lda. Jun 2020 - Present
    Lisboa, Portugal
  • Vizelpas - Flexible Films
    Administrador
    Vizelpas - Flexible Films Jun 2018 - Present
  • Vizelpas - Flexible Films
    Board Adviser
    Vizelpas - Flexible Films Sep 2015 - May 2018
  • Iseg - Lisbon School Of Economics & Management
    Visiting Lecturer
    Iseg - Lisbon School Of Economics & Management May 2012 - Present
    Lisbon
    Responsible for the Commercial Management module.Sales and marketing roles. Create a sales force, by territory, by channels, etc. Sales planning, forecasting, objectives, motivation and rewarding; Distribution channels management, and distribution increase. Price breakdown, margins, price list and RSP. Account management, supply contract negotiations, promotions, investment control, price and margins. Sales KPI´s definition and control.
  • Adega De Portalegre
    Ceo And Owner
    Adega De Portalegre Sep 2015 - Apr 2018
    Portalegre
  • Adega De Borba
    Ceo
    Adega De Borba Apr 2010 - Jul 2015
    Borba, Portugal
    Executive leadership of a team of 67 people Net sales: 20.000.000 €; Volume: 12.600.000 liters; Net profit: 3.300.000 €;Management of Sales, Marketing, Export, Production, Quality and Finance departments;Major Achievements: • 38% net sales growth, from 14.5 M € to 20 M €;• Strong focus on net profit growth, from 90 K € to 3,3 M €;• 300% net sales growth in export markets, from 0,7 K € to 3 M € (25 markets with focus on Angola, USA, Brazil, China, Russia, UK and… Show more Executive leadership of a team of 67 people Net sales: 20.000.000 €; Volume: 12.600.000 liters; Net profit: 3.300.000 €;Management of Sales, Marketing, Export, Production, Quality and Finance departments;Major Achievements: • 38% net sales growth, from 14.5 M € to 20 M €;• Strong focus on net profit growth, from 90 K € to 3,3 M €;• 300% net sales growth in export markets, from 0,7 K € to 3 M € (25 markets with focus on Angola, USA, Brazil, China, Russia, UK and Germany);• Savings of 25 % (3,3 M €) in costs through negotiation and partnerships;• 30 NPD's launched and rolled-out, mainly wines, spirits, olive oil, vinegar, chocolates and jams;• 13% growth in productivity and 18% less overtime work;• 10% reduction in energy costs and 31% reduction in water consumption;• Continuous improvement project implementation with Kaizen Institute (Lean Management); Show less
  • Companhia Das Quintas & Portuvinus
    Managing Director & President Of The Board
    Companhia Das Quintas & Portuvinus Mar 2006 - Mar 2010
    Lisbon Area, Portugal
    Executive leadership of a team of 104 people12,000,000 € net sales, 5,500,000 litres and 2,000,000 € EBITDA Management of Sales, Marketing, Export, Production, Quality and Finance departments; Major Achievements:• 32% net sales growth, from 9,1 M € to 12 M €;• Acquisition and integration of Quinta de Pancas estate• Development of a 5-year strategic and brand plan for Prova Régia, Quinta de Pancas, Farizoa, Quinta do Cardo, Fronteira, Pegos Claros and Borlido•… Show more Executive leadership of a team of 104 people12,000,000 € net sales, 5,500,000 litres and 2,000,000 € EBITDA Management of Sales, Marketing, Export, Production, Quality and Finance departments; Major Achievements:• 32% net sales growth, from 9,1 M € to 12 M €;• Acquisition and integration of Quinta de Pancas estate• Development of a 5-year strategic and brand plan for Prova Régia, Quinta de Pancas, Farizoa, Quinta do Cardo, Fronteira, Pegos Claros and Borlido• Integration of the Sales teams, outsourcing of Logistics and implementation of a shared services department for Finance, Procurement and Customer Service• 27% reduction on headcount through integration of acquired companies• 33% productivity growth in bottling through processes oprimization and centralization;• 134% net sales growth of Prova Régia brand through ATL and BTL campaigns; Show less
  • Pernod Ricard
    Marketing
    Pernod Ricard Sep 2005 - Feb 2006
    Lisbon Area, Portugal
    Leadership of a Marketing team of 4 people;Net Sales: 28,300,000 €; Volume: 560,000 cases; Net Brand Contribution: 11,000,000 € net;Consumer marketing (A&P): 2,700,000 €;Major achievements• Defining and implementing a branding plan for: Licor Beirão, Carolans, Drambuie, Frangelico, Tia Maria, Kahlua, Grand Marnier, Mozart, Ramazzoti, Sandeman, Casa de Santar, Fiúza, Quinta de Roriz, CR&F, Jacobs Creek, Mumm and Perrier Jouet• Development with Brand Owner of the Licor… Show more Leadership of a Marketing team of 4 people;Net Sales: 28,300,000 €; Volume: 560,000 cases; Net Brand Contribution: 11,000,000 € net;Consumer marketing (A&P): 2,700,000 €;Major achievements• Defining and implementing a branding plan for: Licor Beirão, Carolans, Drambuie, Frangelico, Tia Maria, Kahlua, Grand Marnier, Mozart, Ramazzoti, Sandeman, Casa de Santar, Fiúza, Quinta de Roriz, CR&F, Jacobs Creek, Mumm and Perrier Jouet• Development with Brand Owner of the Licor Beirão new brand positioning, new image and packaging, and new TV advertising campaign with “Gato Fedorento” (Portuguese comedian group)• Negotiation and transferring distribution contracts from Allied Domecq to Pernod Ricard• NPD's lauch of Kahlua Liqueur and Perrier Jouet Champagne Show less
  • Allied Domecq
    Marketing
    Allied Domecq Sep 2002 - Sep 2005
    Lisbon Area, Portugal
    Leadership of a Marketing team of 3 peopleNet Sales: 71,500,000 €; Volume: 1,200,000 cases; Net brand contribution 9,000,000 €Consumer marketing (A&P): 5,350,000 €Major achievements:• Defining and implementing a branding plan for: Esporão, Monte Velho, Alandra, Casal Garcia, Quinta da Aveleda, Aveleda, Casa de Santar, Porto Cockburn’s, Mumm Cordon Rouge, Tuella, CR&F, Adega Velha, Malibu, Carolans, Drambuie, Courvoisier, Tia Maria• 19% net sales growth, from 58 M€ to… Show more Leadership of a Marketing team of 3 peopleNet Sales: 71,500,000 €; Volume: 1,200,000 cases; Net brand contribution 9,000,000 €Consumer marketing (A&P): 5,350,000 €Major achievements:• Defining and implementing a branding plan for: Esporão, Monte Velho, Alandra, Casal Garcia, Quinta da Aveleda, Aveleda, Casa de Santar, Porto Cockburn’s, Mumm Cordon Rouge, Tuella, CR&F, Adega Velha, Malibu, Carolans, Drambuie, Courvoisier, Tia Maria• 19% net sales growth, from 58 M€ to 71,5 M€ • 22% net sales growth of Malibu TTL activities• 25% net sales growth of Esporão, Monte Velho and Alandra through BTL and POS activities Show less
  • Central De Cervejas (Heineken)
    Marketing
    Central De Cervejas (Heineken) Apr 1997 - Aug 2002
    Lisbon Area, Portugal
  • Roca Sanitario, S.A.
    Production
    Roca Sanitario, S.A. Sep 1996 - Mar 1997
    Leiria Area, Portugal
  • Galp Energia
    Trainee (Blending & Shipping)
    Galp Energia Jan 1996 - Jul 1996
    Sines Area, Portugal

Manuel Rocha Skills

Wine Marketing Marketing Management Management Strategy Sales Management Fmcg Trade Marketing International Marketing Wine Tasting Beer Brand Management Market Planning Winemaking

Manuel Rocha Education Details

Frequently Asked Questions about Manuel Rocha

What company does Manuel Rocha work for?

Manuel Rocha works for Cumberland Unip. Lda

What is Manuel Rocha's role at the current company?

Manuel Rocha's current role is CEO and Owner.

What is Manuel Rocha's email address?

Manuel Rocha's email address is mr****@****sapo.pt

What schools did Manuel Rocha attend?

Manuel Rocha attended Columbia University - Columbia Business School, Iseg - Lisboa School Of Economics & Management, Siebel Institute Of Technology Of Chicago, Usa, Instituto Superior Técnico.

What skills is Manuel Rocha known for?

Manuel Rocha has skills like Wine, Marketing, Marketing Management, Management, Strategy, Sales Management, Fmcg, Trade Marketing, International Marketing, Wine Tasting, Beer, Brand Management.

Who are Manuel Rocha's colleagues?

Manuel Rocha's colleagues are Jose Mendes, José Miguel Carvalho, Maria Costa, Vítor Manuel Santos Duarte, João Cunha, Odete Gonçalves, Jéssica Azevedo.

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