Manuel Rocha Email & Phone Number

Lisbon, Pt

Porto, Portugal

Promotor Imobiliário com Empreedimentos em Lisboa e Porto

Lisboa, Portugal

Lisboa, Portugal

Lisbon

Responsible for the Commercial Management module.Sales and marketing roles. Create a sales force, by territory, by channels, etc. Sales planning, forecasting, objectives, motivation and rewarding; Distribution channels management, and distribution increase. Price breakdown, margins, price list and RSP. Account management, supply contract negotiations, promotions, investment control, price and margins. Sales KPI´s definition and control.

Portalegre

Borba, Portugal

Executive leadership of a team of 67 people Net sales: 20.000.000 €; Volume: 12.600.000 liters; Net profit: 3.300.000 €;Management of Sales, Marketing, Export, Production, Quality and Finance departments;Major Achievements: • 38% net sales growth, from 14.5 M € to 20 M €;• Strong focus on net profit growth, from 90 K € to 3,3 M €;• 300% net sales growth in export markets, from 0,7 K € to 3 M € (25 markets with focus on Angola, USA, Brazil, China, Russia, UK and… Show more Executive leadership of a team of 67 people Net sales: 20.000.000 €; Volume: 12.600.000 liters; Net profit: 3.300.000 €;Management of Sales, Marketing, Export, Production, Quality and Finance departments;Major Achievements: • 38% net sales growth, from 14.5 M € to 20 M €;• Strong focus on net profit growth, from 90 K € to 3,3 M €;• 300% net sales growth in export markets, from 0,7 K € to 3 M € (25 markets with focus on Angola, USA, Brazil, China, Russia, UK and Germany);• Savings of 25 % (3,3 M €) in costs through negotiation and partnerships;• 30 NPD's launched and rolled-out, mainly wines, spirits, olive oil, vinegar, chocolates and jams;• 13% growth in productivity and 18% less overtime work;• 10% reduction in energy costs and 31% reduction in water consumption;• Continuous improvement project implementation with Kaizen Institute (Lean Management); Show less

Lisbon Area, Portugal

Executive leadership of a team of 104 people12,000,000 € net sales, 5,500,000 litres and 2,000,000 € EBITDA Management of Sales, Marketing, Export, Production, Quality and Finance departments; Major Achievements:• 32% net sales growth, from 9,1 M € to 12 M €;• Acquisition and integration of Quinta de Pancas estate• Development of a 5-year strategic and brand plan for Prova Régia, Quinta de Pancas, Farizoa, Quinta do Cardo, Fronteira, Pegos Claros and Borlido•… Show more Executive leadership of a team of 104 people12,000,000 € net sales, 5,500,000 litres and 2,000,000 € EBITDA Management of Sales, Marketing, Export, Production, Quality and Finance departments; Major Achievements:• 32% net sales growth, from 9,1 M € to 12 M €;• Acquisition and integration of Quinta de Pancas estate• Development of a 5-year strategic and brand plan for Prova Régia, Quinta de Pancas, Farizoa, Quinta do Cardo, Fronteira, Pegos Claros and Borlido• Integration of the Sales teams, outsourcing of Logistics and implementation of a shared services department for Finance, Procurement and Customer Service• 27% reduction on headcount through integration of acquired companies• 33% productivity growth in bottling through processes oprimization and centralization;• 134% net sales growth of Prova Régia brand through ATL and BTL campaigns; Show less

Lisbon Area, Portugal

Leadership of a Marketing team of 4 people;Net Sales: 28,300,000 €; Volume: 560,000 cases; Net Brand Contribution: 11,000,000 € net;Consumer marketing (A&P): 2,700,000 €;Major achievements• Defining and implementing a branding plan for: Licor Beirão, Carolans, Drambuie, Frangelico, Tia Maria, Kahlua, Grand Marnier, Mozart, Ramazzoti, Sandeman, Casa de Santar, Fiúza, Quinta de Roriz, CR&F, Jacobs Creek, Mumm and Perrier Jouet• Development with Brand Owner of the Licor… Show more Leadership of a Marketing team of 4 people;Net Sales: 28,300,000 €; Volume: 560,000 cases; Net Brand Contribution: 11,000,000 € net;Consumer marketing (A&P): 2,700,000 €;Major achievements• Defining and implementing a branding plan for: Licor Beirão, Carolans, Drambuie, Frangelico, Tia Maria, Kahlua, Grand Marnier, Mozart, Ramazzoti, Sandeman, Casa de Santar, Fiúza, Quinta de Roriz, CR&F, Jacobs Creek, Mumm and Perrier Jouet• Development with Brand Owner of the Licor Beirão new brand positioning, new image and packaging, and new TV advertising campaign with “Gato Fedorento” (Portuguese comedian group)• Negotiation and transferring distribution contracts from Allied Domecq to Pernod Ricard• NPD's lauch of Kahlua Liqueur and Perrier Jouet Champagne Show less

Lisbon Area, Portugal

Leadership of a Marketing team of 3 peopleNet Sales: 71,500,000 €; Volume: 1,200,000 cases; Net brand contribution 9,000,000 €Consumer marketing (A&P): 5,350,000 €Major achievements:• Defining and implementing a branding plan for: Esporão, Monte Velho, Alandra, Casal Garcia, Quinta da Aveleda, Aveleda, Casa de Santar, Porto Cockburn’s, Mumm Cordon Rouge, Tuella, CR&F, Adega Velha, Malibu, Carolans, Drambuie, Courvoisier, Tia Maria• 19% net sales growth, from 58 M€ to… Show more Leadership of a Marketing team of 3 peopleNet Sales: 71,500,000 €; Volume: 1,200,000 cases; Net brand contribution 9,000,000 €Consumer marketing (A&P): 5,350,000 €Major achievements:• Defining and implementing a branding plan for: Esporão, Monte Velho, Alandra, Casal Garcia, Quinta da Aveleda, Aveleda, Casa de Santar, Porto Cockburn’s, Mumm Cordon Rouge, Tuella, CR&F, Adega Velha, Malibu, Carolans, Drambuie, Courvoisier, Tia Maria• 19% net sales growth, from 58 M€ to 71,5 M€ • 22% net sales growth of Malibu TTL activities• 25% net sales growth of Esporão, Monte Velho and Alandra through BTL and POS activities Show less

Lisbon Area, Portugal

Leiria Area, Portugal

Sines Area, Portugal

Master’S Degree, Leadership

New York, USA

Mba, Marketing & Strategy

Master'S Degree, Food Technology And Processing

Licenciatura, Chemical Engineering