As a member of the Marketing Leadership Team, I was responsible for leading, developing and executing internal and external engagement strategies and approaches for Nature’s Path family of organic brands, and all social media communities, including:-Creating and executing social media strategies and marketing campaigns in partnership with the Brand, Communications & Creative Teams to engage and grow our online communities, executing tactics to maximize brand presence and affinity on social media. -Providing direction, input, feedback and coaching to the Brand Engagement Team around the development and execution of community management and social media content calendar planning, briefing and scheduling standards. -Partnering with the Mission and Strategy team and the Communications team to create and leverage messaging about organic leadership, team member-led activities, give-back partnerships, social and climate justice, BIPOC-led organizations, LGBTQ-led projects, and corporate announcements about diversity, equality, social issues, and climate change-related natural disasters. -Supporting the development of a culture and internal engagement program that meets company goals and long-term purpose of leaving the earth better than we found it. -Working with marketing leadership & direct reports to consistently improve processes and workflows, leveraging technology to increase success and team engagement. -Managing an effective and efficient social media budget that meets yearly objectives. -Working cohesively with the Brand Team, Content Team, Communications Team, Creative, Mission & Strategy, Business Solutions and People & Culture to develop a quarterly calendar and deliver engagement excellence for all aspects of the company, products, mission, and values to our internal team, consumers, and trade partners.

Along with the Vice-President of Marketing, I was responsible for leading, developing and executing internal and external engagement strategies and approaches for Nature’s Path family of organic brands, and all social media communities, including:- Amplifying our social and environmental sustainability message with a mission-driven partnership and engagement excellence program-Developing and managing an effective social media and online promotional campaigns to engage and grow our online communities, executing tactics to maximize brand presence and affinity on social media.-Driving brand awareness and traffic to Nature’s Path website to increase overall familiarity and brand advocacy.-Developing analytics for social media activity and insights which identifies both paid and non-paid results.-Building and retaining purpose-driven relationships with trade partners, bloggers, content creators, existing or potential partners, media partners and production partners (i.e. video, etc.).-Providing support and expertise on Charities for cause-related marketing campaigns.

Along with the Vice-President of Mission and Strategy, I was responsible for:-Developing and managing a company-wide Sustainability & Environmental Management System.-Managing company-wide donation and giving-back programs in Canada and the United States in the areas that best align with the company's mission (Hunger relief, global endangered species and habitat conservation, environmental education, health and wellness and sustainable food systems).-Developing strategies to achieve and report Nature’s Path natural resource reduction performance (including Zero Waste certification across the business), team member training and engagement in social and environmental sustainability.-Overseeing the implementation of the Sustainable Supply Chain strategy throughout the organization (Fairtrade, RSPO, Certified-Organic, Sustainable Packaging and others).

As an Environmental Scientist, I was supporting local clients from the public and private sector in achieving their environmental goals with cross-functional teams across Canada, including:-Managing and executing activities pertaining to the design, implementation and management of environmental projects including environmental site assessments, risks assessment, and remediation projects across Canada.-Conducting site visits and inspections, monitoring and supervising environmental projects and sampling programs-Providing support with compliance with provincial regulatory frameworks, due diligence and interpretation of environmental data, comparison of sample results and participating in marketing and business development activities.

Major Responsibilities:•Led the corporate Sustainability Program and Environmental Management System, supervising and auditing the factory environmental aspects and its performance with international and legal requirements with ISO based methodology.•Developed and conducted the guidelines and operating procedures for environmental related processes such: waste generation, recycling, hazardous waste handling, effluents, waste water, deep well water quality, cooling water systems, air quality, emissions, and legal requirements. •Provided support to the local, regional and global safety staff and provided guidance in developing and implementing the safety & health processes. Responsible for relations with environmental and sanitary authorities. Key Accomplishments:•Successfully developed the corporate sustainability process and created the sustainability team with all functional areas for two facilities; achieving and exceeding the corporate sustainability goals of 18% of reduction for FY 2014, with 46.8% of reduction in energy, 43.0% in greenhouse gases, 54.3% in deep well water and 44.2% in solid waste, including $ 77 K of income from recycling.•Maintained responsibility for ensuring sustainability program success; establishing an annual plan with a budget of $700 K and managed the OHS&E budget development, savings and forecast compliance.•Developed and led the zero waste program; increasing staff awareness regarding recycling, reducing landfilled waste handling costs and generation. Led the 5s team in the factory and utility KAIZEN events.•Successfully obtained legal permits and annual recognition associated to zero NOV’s from the environmental authorities.•Enhanced all aspects of Sustainability and Social Responsibility campaigns including: CSR, sustainability/environmental awareness events, earth day, sustainable worker of the year, tree planting, health and wellness walks, and designing of new revenue strategies for EHS programs.

Major Responsibilities:•Oversaw the operation of the raw and filtered vinegar production plant (Ethanol oxidation in continuous aeration with acetobacter aceti) and the waste water treatment plant (extended biological aeration system). •Established and conducted quality controls, operating procedures and control strategies including sampling, microbiological analysis, characterization, chemicals and nutrients dosage, filter press sludge and chlorination, assuring compliance with the environmental and production lines requirements. •Supervised 9 mechanical and chemical technicians.Key Accomplishments:•Developed and led the waste water treatment plant corrective action plan including improvements within the process.•Selected and implemented new procedures and analysis equipment for COD, BOD, Chloride, Nitrogen, Phosphorous and Dissolved oxygen. •Developed new automated reporting and control tools and key performance indicators for the vinegar plant and the WWTP.•Improved and increased by 65% the speed of reaction, and by 75% the raw vinegar production in 6 months.•Selected and implemented a new digital spectrometry methodology for residual alcohol concentration determination, resulting in improved response times during the analysis.•Selected and implemented a new filtration equipment for filtered vinegar production, resulting in enhanced process capability.

Major Responsibilities:•Developed and implemented operational procedures and manuals, including new laboratory analysis methodologies for the Waste water treatment plant optimization. •Conducted biological and chemical analysis. •Provided guidance in factory effluent diminution and people environmental awareness. Key Accomplishments:•Successfully created and issued operational procedures and manuals, including new laboratory analysis methodologies (30+ procedures and manuals).•Effectively validated the conditions of the WWTP in order to develop a corrective action plan.•Identified the microbiological conditions in extended aeration systems.•Organized and implemented required training for the WWTP technicians.•Provided optimized solutions and results to improve the WWTP conditions.•Obtained honorable mention for the intern project at the Universidad Simon Bolivar.