Born in June 1978 in Buenos Aires. At an early age he showed big interest in music and the visual arts. He began his studies in Mechanical Engineering and later in Business Administration in Buenos Aires. He supplemented his education studying Graphic Design, Advertising and Marketing, first in Buenos Aires and then in Madrid.From 2002 he worked for various audiovisual companies, in the sales divisions, marketing and advertising. Participated in the development of the commercial distribution of Auna (ONO) and the launch of several themed TVs on cinema and news, at Castilla-La Mancha, Andalusia and Madrid. Before 2005 he created his first own show business venture in Europe, selling it few years later.Between 2005 and 2009 he served as Chairman of the Department of Marketing at Localia TV CR (PRISA Group), the news TV network CRN, (CRN TV Corporation) and 8madrid TV, (Enrique Cerezo company). In 2007 he was appointed Sales & Marketing Department's Director and managed the project for the public tenders on CRN Digital Licenses, getting over 45 licenses in the Spanish territory.Since 2001 he settled in Spain and in 2009, at the age of 31 years, he founded Ibercover Studio, www.ibercover.com, a production company specializing in Video Mapping, AV content, 2D and 3D animation, Augmented Reality, Virtual Reality, 360º content and interactive installations. Ibercover Studio designs and produces trade shows, artistic installations and cultural events.Ibercover has a large experience in video content development and videomapping projections. When time is available, we test new visual techniques, interactive pieces and participatory experiences.