As Digital Marketing Director at the Externado de Colombia University, I was in charge of the following tasks:Carried out the planning and monitoring of the Marketing plan and positioning in terms of strategy, implementation times, results and budget control for each faculty.Took control of the direct marketing teams of the university as well as third parties from the different agencies, investment control and business with both digital and offline media oriented to ROI and TROPlanned the contactability flow process based on user statuses, response, and trending behaviors; further the graduate loyalty program and the continuous optimization of the conversion funnel of the different applicants according to their academic level.Created the planning of mail marketing campaigns and analysis of their data for strategic decision making.Some achievements:Training and structuring of the digital Marketing area of ​​the university.Creation of flow and automation of maturation of leads depending on the faculty and academic level of the applicant (undergraduate - continuing education - specialization - master's degree - PHD degree)2X growth in continuing education entry students with a focus on finance and management 3Q 2017

Creation and teaching of the Marketing and Sustainability module in the Specialization in Sustainability of Cultural Institutions program of the Faculty of Heritage

Key Responsibilities:Development of the Inbound and Outbound Marketing plan.Coordination of the development team and design of the new portal, SEO optimized.Development of BCG and Mckinsey matrix as an analysis of its strategic units.Budget planning for digital media.Coordinación equipo de alianzas comerciales.Some achievements:Structuring of the marketing unit and sales forceCreation of a prospective plan for the organization and projection of operation for 3 years together with the definition of compliance kpi'sProject management application and flows for it

Key Responsibilities:- Survey of processes for the implementation of CRM projects in different sectors (mobility, service provision, shopping center, consumer products, retail, among others) for the monitoring of different company verticals (PQR, B2B and B2C sales prospects, Marketing, internal innovation funnel) on platforms such as Salesforce, Oracle, Bitrix, Hubspot, Sumr, among others.- Development of loyalty strategies for different sectors (automotive, services, shopping centers, consumer products, retail) among others.- Determine platform synergies to achieve automated flows in an inbound plan, responses based on user behavior, lead scoring and lead nurturing and linking non-traditional channels such as whatsapp and facebook messenger with commercial and measurable purposes.- Analysis, development and improvement of the contact points in the customer journey, both digital and offline.- Coordination of the commercial team for the sales of that unit at the Latam level.- Provide insights to clients based on analysis of their different sources of information (first, second and third party data)

Key Responsibilities:Development of the Inbound and Outbound Marketing plan.Coordination of the development team and design of the portal optimized for SEO and conversion.Budget planning for digital media based on acquisition behavior.Trigger planning based on user purchasing behavior (cross and up selling)Sales schedule planning and partner selection based on selected portfolio.Generation of alliances with suppliers through privileged communication spaces in physical and digital eventsOptimization of the conversion funnel.

Key Responsibilities:Coordinate the functions, concepts, planning, development and monitoring of campaigns including budgets, organization, assignment of tasks and execution times of the design team and contents of www.tiendasjumbo.coPlanning of monthly commercial activities together with the administration of the spaces of the site to obtain improvements in the conversion of the hand of the commercial team.Generation of commercial alliances through exclusive events of bidder brands in different spaces of the platform such as banners, landings or sponsored shopping guides with specific developments of either the brands or Cencosud's own.Concept and development of events focused on conversion (click clock – Weekend Offers – After Office); Development of guidelines for traditional and digital media; Development of the tiendasjumbo.co website (web, tablet and mobile version depending on the user experience).

Key Responsibilities:Development of guidelines for traditional and digital media; concept and image development for sales events; development of buying guides; mini-site development; branding, packaging and signage for specific events ("HOT" and "Buy online, pick up in store" campaigns)Facebook tab development. Generate concepts, planning, development and monitoring of campaigns including budgets, organization and assignment of tasks for specific campaigns.

Focus on the web management of the site along with the creation of content for it (banners, flyers, print) and branding of different products and services of the company.